Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Government 'needs to set out business support' to avoid cliff-edge moment for fitness sector
POSTED 11 Jun 2021 . BY Tom Walker
ukactive said a delay in the roadmap and no extra support being issued could result in a 'cliff-edge moment' for the sector Credit: Shutterstock/NDAB Creativity
The government needs to offer further support to fitness businesses if it delays lifting of remaining COVID-19 restrictions on 21 June
Step 4 has been set to coincide with the end of a range of financial relief measures
ukactive said fitness and leisure facilities face a cliff-edge moment if "freedom day" is delayed without extra support
More than 400 gyms, pools and leisure centres in the UK have already been forced to close permanently
The government needs to urgently set out its plans to support physical activity and fitness businesses, if it intends to delay Step 4 of its COVID-19 lockdown exit plan.

All restrictions on social distancing in England are set to be lifted on 21 June – a date dubbed as "freedom day" – and the government will decide on 14 June whether it will go ahead as planned.

Rising numbers of coronavirus cases and the emergence of the new “Delta variant” have, however, resulted in speculation that the final stage of England's lockdown will be pushed back.

According to reports, chancellor Rishi Sunak is willing to accept a “short delay” to Step 4, while communities secretary Robert Jenrick said that, as coronavirus cases are "clearly rising", Prime Minister Boris Johnson is reviewing a range of data to make a decision on the lifting of restrictions.

According to ukactive, any delay in the roadmap – if paired with no extra support being issued to businesses – could cause a disastrous "perfect storm" for the physical activity sector, as Step 4 has been set to coincide with the end of a range of financial relief measures.

The industry body said fitness and leisure facilities face a "cliff-edge moment" on 1 July, when the moratorium of forfeiture comes to an end, business rates are set to be reintroduced, and employer contributions to furlough payments recommence.

ukactive has sent the government a list of recommendations, which include the ring-fencing of COVID-related arrears, the reduction of rent due during closures and restricted trading, and an extension to the current date for lifting protection measures.

An estimated 400 physical activity facilities had closed by the end of the first quarter in 2021, and thousands more will be at risk of closure if the government does not commit to a solution on rent urgently.

Huw Edwards, CEO of ukactive, said: “We fully respect the government’s safety considerations for the timing of Step 4, however, any delay to reopening must go hand-in-hand with additional support for our nation’s fitness and leisure facilities.

“Decisions that prioritise the health of our communities must include the essential service provided by gyms, pools and leisure facilities.

“More than 400 gyms, pools and leisure centres in the UK have already been forced to close, depriving communities of local provision and exacerbating inequalities in physical, mental and social health.

“We have made a clear case for extended financial and regulatory support, and the government now has the power to remove the threat of rent arrears, extend VAT relief to our sector, and provide a second phase of the National Leisure Recovery Fund.

“Now is the time for the Government to begin delivering on the health commitments made in the Queen’s Speech, by providing the support necessary for our fitness and leisure facilities to survive and recover fully.

“Our sector has demonstrated incredible professionalism and the highest standards of safety throughout the pandemic, and stands ready to reopen fully so it can maximise its impact on the mental and physical recovery of our communities.”
RELATED STORIES
  Breaking – Daily Telegraph: ban on commercial evictions 'to be extended until 2022'


MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Government 'needs to set out business support' to avoid cliff-edge moment for fitness sector
POSTED 11 Jun 2021 . BY Tom Walker
ukactive said a delay in the roadmap and no extra support being issued could result in a 'cliff-edge moment' for the sector Credit: Shutterstock/NDAB Creativity
The government needs to offer further support to fitness businesses if it delays lifting of remaining COVID-19 restrictions on 21 June
Step 4 has been set to coincide with the end of a range of financial relief measures
ukactive said fitness and leisure facilities face a cliff-edge moment if "freedom day" is delayed without extra support
More than 400 gyms, pools and leisure centres in the UK have already been forced to close permanently
The government needs to urgently set out its plans to support physical activity and fitness businesses, if it intends to delay Step 4 of its COVID-19 lockdown exit plan.

All restrictions on social distancing in England are set to be lifted on 21 June – a date dubbed as "freedom day" – and the government will decide on 14 June whether it will go ahead as planned.

Rising numbers of coronavirus cases and the emergence of the new “Delta variant” have, however, resulted in speculation that the final stage of England's lockdown will be pushed back.

According to reports, chancellor Rishi Sunak is willing to accept a “short delay” to Step 4, while communities secretary Robert Jenrick said that, as coronavirus cases are "clearly rising", Prime Minister Boris Johnson is reviewing a range of data to make a decision on the lifting of restrictions.

According to ukactive, any delay in the roadmap – if paired with no extra support being issued to businesses – could cause a disastrous "perfect storm" for the physical activity sector, as Step 4 has been set to coincide with the end of a range of financial relief measures.

The industry body said fitness and leisure facilities face a "cliff-edge moment" on 1 July, when the moratorium of forfeiture comes to an end, business rates are set to be reintroduced, and employer contributions to furlough payments recommence.

ukactive has sent the government a list of recommendations, which include the ring-fencing of COVID-related arrears, the reduction of rent due during closures and restricted trading, and an extension to the current date for lifting protection measures.

An estimated 400 physical activity facilities had closed by the end of the first quarter in 2021, and thousands more will be at risk of closure if the government does not commit to a solution on rent urgently.

Huw Edwards, CEO of ukactive, said: “We fully respect the government’s safety considerations for the timing of Step 4, however, any delay to reopening must go hand-in-hand with additional support for our nation’s fitness and leisure facilities.

“Decisions that prioritise the health of our communities must include the essential service provided by gyms, pools and leisure facilities.

“More than 400 gyms, pools and leisure centres in the UK have already been forced to close, depriving communities of local provision and exacerbating inequalities in physical, mental and social health.

“We have made a clear case for extended financial and regulatory support, and the government now has the power to remove the threat of rent arrears, extend VAT relief to our sector, and provide a second phase of the National Leisure Recovery Fund.

“Now is the time for the Government to begin delivering on the health commitments made in the Queen’s Speech, by providing the support necessary for our fitness and leisure facilities to survive and recover fully.

“Our sector has demonstrated incredible professionalism and the highest standards of safety throughout the pandemic, and stands ready to reopen fully so it can maximise its impact on the mental and physical recovery of our communities.”
RELATED STORIES
Breaking – Daily Telegraph: ban on commercial evictions 'to be extended until 2022'


MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS