Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
‘Transformational’ sugar levy will double PE budget in primary schools
POSTED 16 Mar 2016 . BY Matthew Campelli
Baroness Sue Campbell said the fund would increase levels of physical activity in schools
Government funding for PE and sport in primary schools will be doubled to £320m (US$451.3m, €407.3m) as a result of a new levy being applied on sugary drinks.

From September 2017, primary schools will be able to access fund which will be increased from its current level of £160m (US$225.7m, €203.7m) per year.

In addition, 25 per cent of secondary schools across the country will be able to bid from an annual pot of £285m (US$402m, €362.8m) to opt into longer days and offer a wider range of activities to pupils, including sporting activities.

The move has been labelled “transformational” by Baroness Sue Campbell, who chairs the Youth Sport Trust, the charity which campaigns for children’s physical activity and quality school sport provision.

Money will be generated via the new levy, which announced by the chancellor George Osborne during his first Budget of 2016. From April 2018, soft drinks companies which produced products with sugar content above 5 grams per 100 millilitre will pay higher rates of tax. Osborne said the overall money raised is estimated to total £520m.

The fund will be held and distributed by the Department for Education (DfE), although it will be advised by the Department of Culture, Media and Sport about which programmes will be suitable for funding.

Secondary schools which commit to opening five hours longer per week will be able to bid for funding to pay for coaches and external organisations willing to put on sessions.

“This money will help primary schools get the support and investment they need to develop the physical literacy of young people so they become competent and confident movers as they progress through school – which we know can improve academic achievement,” added Campbell.

“We know that levels of PE and sport decrease as young people progress through secondary school, so this money will provide a new platform to further increase sporting opportunities and levels of physical activity in schools.”

Sports minister Tracey Crouch tweeted: “More money into school sport from a sugar tax will help get more children physically active and combat obesity. Very welcome across the sector.”

Emma Boggis, chief executive of the Sport and Recreation Alliance, said the initiative created an “opportunity for the education sector to engage with many of our members to ensure that the experience of young people are positive”.
RELATED STORIES
  UK government announces £520m 'sugar tax'


The UK government has announced plans to introduce a surprise £520m levy on sugary drinks to tackle the country's burgeoning obesity problem.
  Campaign calls for Osborne to "spare grassroots sport" in Spending Review


A campaign led by the Sport and Recreation Alliance (SRA) is aiming to highlight the value of grassroots sport to the nation ahead of the government’s Spending Review on 25 November.
  George Osborne’s business rates reshuffle will create ‘fragmented and patchy’ tourism landscape


Chancellor George Osborne’s plans to give local councils new powers over business rates could leave tourism hotspots in rural areas and seaside destinations with even bigger investment problems than they currently face.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
‘Transformational’ sugar levy will double PE budget in primary schools
POSTED 16 Mar 2016 . BY Matthew Campelli
Baroness Sue Campbell said the fund would increase levels of physical activity in schools
Government funding for PE and sport in primary schools will be doubled to £320m (US$451.3m, €407.3m) as a result of a new levy being applied on sugary drinks.

From September 2017, primary schools will be able to access fund which will be increased from its current level of £160m (US$225.7m, €203.7m) per year.

In addition, 25 per cent of secondary schools across the country will be able to bid from an annual pot of £285m (US$402m, €362.8m) to opt into longer days and offer a wider range of activities to pupils, including sporting activities.

The move has been labelled “transformational” by Baroness Sue Campbell, who chairs the Youth Sport Trust, the charity which campaigns for children’s physical activity and quality school sport provision.

Money will be generated via the new levy, which announced by the chancellor George Osborne during his first Budget of 2016. From April 2018, soft drinks companies which produced products with sugar content above 5 grams per 100 millilitre will pay higher rates of tax. Osborne said the overall money raised is estimated to total £520m.

The fund will be held and distributed by the Department for Education (DfE), although it will be advised by the Department of Culture, Media and Sport about which programmes will be suitable for funding.

Secondary schools which commit to opening five hours longer per week will be able to bid for funding to pay for coaches and external organisations willing to put on sessions.

“This money will help primary schools get the support and investment they need to develop the physical literacy of young people so they become competent and confident movers as they progress through school – which we know can improve academic achievement,” added Campbell.

“We know that levels of PE and sport decrease as young people progress through secondary school, so this money will provide a new platform to further increase sporting opportunities and levels of physical activity in schools.”

Sports minister Tracey Crouch tweeted: “More money into school sport from a sugar tax will help get more children physically active and combat obesity. Very welcome across the sector.”

Emma Boggis, chief executive of the Sport and Recreation Alliance, said the initiative created an “opportunity for the education sector to engage with many of our members to ensure that the experience of young people are positive”.
RELATED STORIES
UK government announces £520m 'sugar tax'


The UK government has announced plans to introduce a surprise £520m levy on sugary drinks to tackle the country's burgeoning obesity problem.
Campaign calls for Osborne to "spare grassroots sport" in Spending Review


A campaign led by the Sport and Recreation Alliance (SRA) is aiming to highlight the value of grassroots sport to the nation ahead of the government’s Spending Review on 25 November.
George Osborne’s business rates reshuffle will create ‘fragmented and patchy’ tourism landscape


Chancellor George Osborne’s plans to give local councils new powers over business rates could leave tourism hotspots in rural areas and seaside destinations with even bigger investment problems than they currently face.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS