The Beatles Story is using Gamma Dataware's solution to increase operational efficiency and effectiveness in admissions, ticketing, bookings, retail, stock control and purchase order processing.

Situated in Liverpool, UK, it is the only visitor attraction in the world dedicated to the The Beatles.

The attraction, which tells the story of the band through a number of multimedia exhibits, underwent a large expansion in 2008 to coincide with the Liverpool European Capital of Culture.

The solution aims to deliver detailed powerful reporting information on a real time basis to management for analytical, control and planning purposes.

Due to its large expansion and the anticipation of significant growth in visitor numbers, the attraction needed a new till system.

Also included was POS touch screen hardware from Epson, and souvenir ticket printers for the admissions points.