A science centre in Riyadh, Saudi Arabia, which tells the story of information technology and communications through interactive, media-based attractions, is expected to open in the second half of 2015.
With a hi-tech concept, the Virtuality Centre ITCC will feature robots, simulators, a 4D dome, a 360º theatre and interactive exhibits.
The four-floor Virtuality Centre, owned by Saudi Pension Funds, will be located in Riyadh’s SR6.5bn (US$1.7bn, €1.6bn, £1.1bn) cyber city development, the Information Technology Communications Complex (ITCC).
The edutainment-infotainment science and technology centre is being designed, managed and fitted by Attraktion. The Austrian company will equip the centre with its own dome and theatre as well as signature products, such as WeRobots and Playoke, to help tell the story of IT’s history and future.
Barco has also worked on the project, installing its new IOSONO 3D sound system as part of an acoustic exhibit that teaches visitors about the human voice.
The Saudis hope to tempt the world’s leading tech enterprises to the ITCC, and make it the hub for the country’s IT and communications industry.
The 80-hectare (198-acre) ITCC, in the Nakheel district of the Saudi capital, will boast four 20-storey towers – designed by Marks Barfield Architects – a business oasis, research buildings, a library, a mosque, a sports club and public parks. The ITCC is being developed by Ra’idah Investment Company.
