Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Futuristic experience centre nears completion in Saudi Arabia
POSTED 09 Mar 2015 . BY Alice Davis
A rendering shows the fourth floor of the upcoming Virtuality Centre ITCC in Riyadh, Saudi Arabia Credit: Attraktion!
A science centre in Riyadh, Saudi Arabia, which tells the story of information technology and communications through interactive, media-based attractions, is expected to open in the second half of 2015.

With a hi-tech concept, the Virtuality Centre ITCC will feature robots, simulators, a 4D dome, a 360º theatre and interactive exhibits.

The four-floor Virtuality Centre, owned by Saudi Pension Funds, will be located in Riyadh’s SR6.5bn (US$1.7bn, €1.6bn, £1.1bn) cyber city development, the Information Technology Communications Complex (ITCC).

The edutainment-infotainment science and technology centre is being designed, managed and fitted by Attraktion. The Austrian company will equip the centre with its own dome and theatre as well as signature products, such as WeRobots and Playoke, to help tell the story of IT’s history and future.

Barco has also worked on the project, installing its new IOSONO 3D sound system as part of an acoustic exhibit that teaches visitors about the human voice.

The Saudis hope to tempt the world’s leading tech enterprises to the ITCC, and make it the hub for the country’s IT and communications industry.

The 80-hectare (198-acre) ITCC, in the Nakheel district of the Saudi capital, will boast four 20-storey towers – designed by Marks Barfield Architects – a business oasis, research buildings, a library, a mosque, a sports club and public parks. The ITCC is being developed by Ra’idah Investment Company.
A rendering shows the first floor of the upcoming Virtuality Centre ITCC in Riyadh, Saudi Arabia
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Futuristic experience centre nears completion in Saudi Arabia
POSTED 09 Mar 2015 . BY Alice Davis
A rendering shows the fourth floor of the upcoming Virtuality Centre ITCC in Riyadh, Saudi Arabia Credit: Attraktion!
A science centre in Riyadh, Saudi Arabia, which tells the story of information technology and communications through interactive, media-based attractions, is expected to open in the second half of 2015.

With a hi-tech concept, the Virtuality Centre ITCC will feature robots, simulators, a 4D dome, a 360º theatre and interactive exhibits.

The four-floor Virtuality Centre, owned by Saudi Pension Funds, will be located in Riyadh’s SR6.5bn (US$1.7bn, €1.6bn, £1.1bn) cyber city development, the Information Technology Communications Complex (ITCC).

The edutainment-infotainment science and technology centre is being designed, managed and fitted by Attraktion. The Austrian company will equip the centre with its own dome and theatre as well as signature products, such as WeRobots and Playoke, to help tell the story of IT’s history and future.

Barco has also worked on the project, installing its new IOSONO 3D sound system as part of an acoustic exhibit that teaches visitors about the human voice.

The Saudis hope to tempt the world’s leading tech enterprises to the ITCC, and make it the hub for the country’s IT and communications industry.

The 80-hectare (198-acre) ITCC, in the Nakheel district of the Saudi capital, will boast four 20-storey towers – designed by Marks Barfield Architects – a business oasis, research buildings, a library, a mosque, a sports club and public parks. The ITCC is being developed by Ra’idah Investment Company.
A rendering shows the first floor of the upcoming Virtuality Centre ITCC in Riyadh, Saudi Arabia
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS