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NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle

Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
  Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
  ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
  Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
  Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
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NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle
Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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