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Further details revealed for Orlando's Peppa Pig theme park
POSTED 30 Aug 2021 . BY Tom Walker
The park will feature six rides, a number of playground areas and an indoor cinema space Credit: Merlin Entertainments
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park
The park is set to open at its Legoland Florida Resort in the US in 2022
Construction work is now well underway on the park, which will include six rides and a number of other attractions
The opening is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.

Construction work is now well underway on the attraction, which will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognisable locations from the Peppa Pig universe.

Among names of rides and attractions confirmed by Merlin include Muddy Puddles Splash Pad, Peppa Pig's Balloon Ride, Peppa's Pedal Bike Tour and Rebecca Rabbit's Playground.

At the heart of park is the main ride – Daddy Pig's Roller Coaster.

In total, there will be six rides across the park, a number of playground areas, restaurants and food stalls and retail areas.

There will also be a dedicated venue for shows and entertainment – called Mr. Potato’s Showtime Arena – and an indoor cinema space.

Merlin has now also begun selling Annual Passes to the park online.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Speaking earlier this year, Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
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NEWS
Further details revealed for Orlando's Peppa Pig theme park
POSTED 30 Aug 2021 . BY Tom Walker
The park will feature six rides, a number of playground areas and an indoor cinema space Credit: Merlin Entertainments
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park
The park is set to open at its Legoland Florida Resort in the US in 2022
Construction work is now well underway on the park, which will include six rides and a number of other attractions
The opening is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.

Construction work is now well underway on the attraction, which will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognisable locations from the Peppa Pig universe.

Among names of rides and attractions confirmed by Merlin include Muddy Puddles Splash Pad, Peppa Pig's Balloon Ride, Peppa's Pedal Bike Tour and Rebecca Rabbit's Playground.

At the heart of park is the main ride – Daddy Pig's Roller Coaster.

In total, there will be six rides across the park, a number of playground areas, restaurants and food stalls and retail areas.

There will also be a dedicated venue for shows and entertainment – called Mr. Potato’s Showtime Arena – and an indoor cinema space.

Merlin has now also begun selling Annual Passes to the park online.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Speaking earlier this year, Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin hits the market with surge of new openings


Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Peppa Pig theme park potentially in the works as Varney discusses Merlin IP merits


Merlin chief Nick Varney has revealed potential plans for a theme park development dedicated entirely to Peppa Pig.
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans


Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.
MORE NEWS
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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