VisitScotland has awarded £40,200 of funding to Love Loch Lomond, a tourism partnership that works to promote the Scottish landmark as a "year-round, must-visit" destination.
The national tourism agency has made the funding available through its Growth Fund and it will be used for a number of marketing activities, such as new seasonal micro-websites.
A further £15,000 has been pledged by Scottish Enterprise towards the £80,000 programme, with advertising campaigns and representation at travel events also planned.
Love Loch Lomond chair John Urquhart said: "We are aiming to position Loch Lomond and the Clyde Sea Lochs area more strongly as a year-round destination in key UK markets and, with this funding boost, we are confident this is achievable."
Details:
www.lovelochlomond.com
