Frozen yoghurt specialist SweetFrog opens its first amusement park-based store

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NEWS

Frozen yoghurt specialist SweetFrog opens its first amusement park-based store

POSTED 03 Apr 2013 . BY Kate Corney

Frozen yoghurt specialist SweetFrog has opened a shop at the Virginia-based Kings Dominion theme park in the US.

The Richmond-based, self-serve frozen yogurt company opened its store in the newly expanded Planet Snoopy area of the amusement park, near the re-themed Woodstock Express roller coaster.

It offers families a large selection of frozen yogurt flavours including fat free, sugar free, and gluten free options. Toppings include fresh fruit, granola, wet walnuts, crushed candy bars, chocolate, caramel and shredded coconut.

SweetFrog CEO Derek Cha started his frozen yogurt business in 2009. It now operates nearly 200 stores in the US with continued expansion plans for 2013.

Kings Dominion has opened for its 39th season on March 29 2013, unveiling the multi-million dollar expansion of Planet Snoopy. Based on the comic strip character, Snoopy and the Peanuts gang, Planet Snoopy spans nearly 14 acres and boasts eight new rides designed for families to experience together.

Kings Dominion is owned and operated by Cedar Fair Entertainment Company.

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