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NEWS
Football tourism nets £684m windfall for UK economy
POSTED 16 Sep 2015 . BY Jak Phillips
The research highlights the mass international appeal of Premier League football and its increasingly valuable role as a global draw for visitors to Britain
The global popularity of the Premier League helped bring in £684m worth of spending last year from international tourists.

According to a new report from VisitBritain called Football tourism scores for Britain, 800,000 international visitors to Britain last year enjoyed a day out at a football match, with famous grounds Old Trafford and the Emirates Stadium proving to be the most popular.

The £684m spent by football-watching international tourists last year represents a 15 per cent rise – or an increase of £89m – compared to when the research was last conducted in 2010.

Football tourists were also shown to be more willing to splash out during their trip. While the overall global average spend on an international visit to Britain in 2014 was £636, those visits including football match attendance had an average spend of £855.

The research highlights the mass international appeal of Premier League football and its increasingly valuable role as a global draw for visitors to Britain. The findings show that football is the number one draw for sport-watching international tourists, with 73 per cent attending a football match.

VisitBritain has been working closely with the Premier League to harness its global appeal as a means of boosting tourism and the agency’s chief executive Sally Balcombe said the sport can also help to draw tourists beyond London.

Tourism minister, Tracey Crouch, added: "Britain is home to many of the world's favourite football clubs so it's no surprise that more and more international visitors are going to football games while they are here.

“It's great for local economies, great for football and great for the UK's tourism industry."
RELATED STORIES
  Football tourism worth £706m to British economy


Figures released by national tourism agency VisitBritain show that nearly one million overseas visitors attended a game of football in the UK last year.
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NEWS
Football tourism nets £684m windfall for UK economy
POSTED 16 Sep 2015 . BY Jak Phillips
The research highlights the mass international appeal of Premier League football and its increasingly valuable role as a global draw for visitors to Britain
The global popularity of the Premier League helped bring in £684m worth of spending last year from international tourists.

According to a new report from VisitBritain called Football tourism scores for Britain, 800,000 international visitors to Britain last year enjoyed a day out at a football match, with famous grounds Old Trafford and the Emirates Stadium proving to be the most popular.

The £684m spent by football-watching international tourists last year represents a 15 per cent rise – or an increase of £89m – compared to when the research was last conducted in 2010.

Football tourists were also shown to be more willing to splash out during their trip. While the overall global average spend on an international visit to Britain in 2014 was £636, those visits including football match attendance had an average spend of £855.

The research highlights the mass international appeal of Premier League football and its increasingly valuable role as a global draw for visitors to Britain. The findings show that football is the number one draw for sport-watching international tourists, with 73 per cent attending a football match.

VisitBritain has been working closely with the Premier League to harness its global appeal as a means of boosting tourism and the agency’s chief executive Sally Balcombe said the sport can also help to draw tourists beyond London.

Tourism minister, Tracey Crouch, added: "Britain is home to many of the world's favourite football clubs so it's no surprise that more and more international visitors are going to football games while they are here.

“It's great for local economies, great for football and great for the UK's tourism industry."
RELATED STORIES
Football tourism worth £706m to British economy


Figures released by national tourism agency VisitBritain show that nearly one million overseas visitors attended a game of football in the UK last year.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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