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Wembley Theatre to create new model of immersive, ready-to-assemble cultural hubs
POSTED 21 Mar 2016 . BY Kim Megson
According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a 'unique cultural venue' Credit: Flanagan Lawrence
The creative director of Flanagan Lawrence has told CLAD about the British studio’s design for a ready-to-assemble theatre, which can be used to quickly and efficiently build cultural hubs around the world for urban regeneration schemes.

According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a “unique cultural venue” with a rotating central auditorium.

“It’s a fascinating, quite remarkable piece of design, with an amazing auditorium imagined by Dutch producer Robin de Levita,” Flanagan said. “You’ll have 1,300 people entering a circular drum on a slowly moving turntable, with the stages all around you. It’s the opposite of the theatre-in-the-round, and it allows the action to move across about a dozen quite massive stages, which are the size of film sets.”

Productions will fuse film and live action to immerse the audience from all angles.

The theatre’s other key innovation is its short life-span in any one location. The Wembley Theatre – which will be constructed later this year – has planning permission for a decade, after which the plan is to remove it and send it elsewhere.

“Wembley Theatre is really a temporary structure being built on the west side of Olympic Way on the foundations of the old Palace of Industry,” said Flanagan. “The building has been designed to have an intentionally quick construction programme that should allow the site to function as a cultural hub pretty quickly.”

The exterior of the 6,075sq m (65,400sq ft) building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre itself.

According to a project statement released by the studio, “the design has its roots in late 20th Century temporary architecture, with a mandate that stretches beyond the physical constraints of ‘site’, and goes on to address social and political issues far beyond the typical bounds of architecture.”

The theatre, in its Wembley incarnation, is being developed for global production company Imagine Nation and will cost £10.7m (US$15.3m, €13.6m) to develop. Price & Myers is the structural engineer, Tower 8 is project manager and Vanguardia will consult on the theatre’s acoustics.

According to Flanagan Lawrence, the project will perform a key role in the development of an ongoing masterplan for “the emerging cityscape of Wembley.”

The studio is also renovating a 1970s Polish theatre as an “acoustically optimised outdoor performance space" with a curving roof canopy of inflatable panels.
he project will perform a key role in the development of an ongoing master plan for 'the emerging cityscape of Wembley' Credit: Flanagan Lawrence
The building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre Credit: Flanagan Lawrence
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  Sam Mendes launches award to find next generation of costume and set designers


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  Flanagan Lawrence design innovative inflatable roof canopy for Polish park theatre


British architecture firm Flanagan Lawrence have won a design competition to renovate a 1970s Polish theatre with their vision for an “acoustically optimised outdoor performance space.”
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NEWS
Wembley Theatre to create new model of immersive, ready-to-assemble cultural hubs
POSTED 21 Mar 2016 . BY Kim Megson
According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a 'unique cultural venue' Credit: Flanagan Lawrence
The creative director of Flanagan Lawrence has told CLAD about the British studio’s design for a ready-to-assemble theatre, which can be used to quickly and efficiently build cultural hubs around the world for urban regeneration schemes.

According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a “unique cultural venue” with a rotating central auditorium.

“It’s a fascinating, quite remarkable piece of design, with an amazing auditorium imagined by Dutch producer Robin de Levita,” Flanagan said. “You’ll have 1,300 people entering a circular drum on a slowly moving turntable, with the stages all around you. It’s the opposite of the theatre-in-the-round, and it allows the action to move across about a dozen quite massive stages, which are the size of film sets.”

Productions will fuse film and live action to immerse the audience from all angles.

The theatre’s other key innovation is its short life-span in any one location. The Wembley Theatre – which will be constructed later this year – has planning permission for a decade, after which the plan is to remove it and send it elsewhere.

“Wembley Theatre is really a temporary structure being built on the west side of Olympic Way on the foundations of the old Palace of Industry,” said Flanagan. “The building has been designed to have an intentionally quick construction programme that should allow the site to function as a cultural hub pretty quickly.”

The exterior of the 6,075sq m (65,400sq ft) building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre itself.

According to a project statement released by the studio, “the design has its roots in late 20th Century temporary architecture, with a mandate that stretches beyond the physical constraints of ‘site’, and goes on to address social and political issues far beyond the typical bounds of architecture.”

The theatre, in its Wembley incarnation, is being developed for global production company Imagine Nation and will cost £10.7m (US$15.3m, €13.6m) to develop. Price & Myers is the structural engineer, Tower 8 is project manager and Vanguardia will consult on the theatre’s acoustics.

According to Flanagan Lawrence, the project will perform a key role in the development of an ongoing masterplan for “the emerging cityscape of Wembley.”

The studio is also renovating a 1970s Polish theatre as an “acoustically optimised outdoor performance space" with a curving roof canopy of inflatable panels.
he project will perform a key role in the development of an ongoing master plan for 'the emerging cityscape of Wembley' Credit: Flanagan Lawrence
The building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre Credit: Flanagan Lawrence
RELATED STORIES
Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
Studio Gang complete illuminated Chicago theatre


Architecture and urbanism collective Studio Gang have completed a performing arts centre in Glencoe, Chicago, which is designed as a new cultural landmark for the city.
Sam Mendes launches award to find next generation of costume and set designers


Aspiring young British costume and set designers have been encouraged by film and theatre director Sam Mendes to submit their own designs for his hit musical Charlie and the Chocolate Factory.
Flanagan Lawrence design innovative inflatable roof canopy for Polish park theatre


British architecture firm Flanagan Lawrence have won a design competition to renovate a 1970s Polish theatre with their vision for an “acoustically optimised outdoor performance space.”
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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