Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Wembley Theatre to create new model of immersive, ready-to-assemble cultural hubs
POSTED 21 Mar 2016 . BY Kim Megson
According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a 'unique cultural venue' Credit: Flanagan Lawrence
The creative director of Flanagan Lawrence has told CLAD about the British studio’s design for a ready-to-assemble theatre, which can be used to quickly and efficiently build cultural hubs around the world for urban regeneration schemes.

According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a “unique cultural venue” with a rotating central auditorium.

“It’s a fascinating, quite remarkable piece of design, with an amazing auditorium imagined by Dutch producer Robin de Levita,” Flanagan said. “You’ll have 1,300 people entering a circular drum on a slowly moving turntable, with the stages all around you. It’s the opposite of the theatre-in-the-round, and it allows the action to move across about a dozen quite massive stages, which are the size of film sets.”

Productions will fuse film and live action to immerse the audience from all angles.

The theatre’s other key innovation is its short life-span in any one location. The Wembley Theatre – which will be constructed later this year – has planning permission for a decade, after which the plan is to remove it and send it elsewhere.

“Wembley Theatre is really a temporary structure being built on the west side of Olympic Way on the foundations of the old Palace of Industry,” said Flanagan. “The building has been designed to have an intentionally quick construction programme that should allow the site to function as a cultural hub pretty quickly.”

The exterior of the 6,075sq m (65,400sq ft) building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre itself.

According to a project statement released by the studio, “the design has its roots in late 20th Century temporary architecture, with a mandate that stretches beyond the physical constraints of ‘site’, and goes on to address social and political issues far beyond the typical bounds of architecture.”

The theatre, in its Wembley incarnation, is being developed for global production company Imagine Nation and will cost £10.7m (US$15.3m, €13.6m) to develop. Price & Myers is the structural engineer, Tower 8 is project manager and Vanguardia will consult on the theatre’s acoustics.

According to Flanagan Lawrence, the project will perform a key role in the development of an ongoing masterplan for “the emerging cityscape of Wembley.”

The studio is also renovating a 1970s Polish theatre as an “acoustically optimised outdoor performance space" with a curving roof canopy of inflatable panels.
he project will perform a key role in the development of an ongoing master plan for 'the emerging cityscape of Wembley' Credit: Flanagan Lawrence
The building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre Credit: Flanagan Lawrence
RELATED STORIES
  Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
  Studio Gang complete illuminated Chicago theatre


Architecture and urbanism collective Studio Gang have completed a performing arts centre in Glencoe, Chicago, which is designed as a new cultural landmark for the city.
  Sam Mendes launches award to find next generation of costume and set designers


Aspiring young British costume and set designers have been encouraged by film and theatre director Sam Mendes to submit their own designs for his hit musical Charlie and the Chocolate Factory.
  Flanagan Lawrence design innovative inflatable roof canopy for Polish park theatre


British architecture firm Flanagan Lawrence have won a design competition to renovate a 1970s Polish theatre with their vision for an “acoustically optimised outdoor performance space.”
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Wembley Theatre to create new model of immersive, ready-to-assemble cultural hubs
POSTED 21 Mar 2016 . BY Kim Megson
According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a 'unique cultural venue' Credit: Flanagan Lawrence
The creative director of Flanagan Lawrence has told CLAD about the British studio’s design for a ready-to-assemble theatre, which can be used to quickly and efficiently build cultural hubs around the world for urban regeneration schemes.

According to Jason Flanagan, the theatre – which will initially be located close to London’s Wembley stadium – will be a “unique cultural venue” with a rotating central auditorium.

“It’s a fascinating, quite remarkable piece of design, with an amazing auditorium imagined by Dutch producer Robin de Levita,” Flanagan said. “You’ll have 1,300 people entering a circular drum on a slowly moving turntable, with the stages all around you. It’s the opposite of the theatre-in-the-round, and it allows the action to move across about a dozen quite massive stages, which are the size of film sets.”

Productions will fuse film and live action to immerse the audience from all angles.

The theatre’s other key innovation is its short life-span in any one location. The Wembley Theatre – which will be constructed later this year – has planning permission for a decade, after which the plan is to remove it and send it elsewhere.

“Wembley Theatre is really a temporary structure being built on the west side of Olympic Way on the foundations of the old Palace of Industry,” said Flanagan. “The building has been designed to have an intentionally quick construction programme that should allow the site to function as a cultural hub pretty quickly.”

The exterior of the 6,075sq m (65,400sq ft) building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre itself.

According to a project statement released by the studio, “the design has its roots in late 20th Century temporary architecture, with a mandate that stretches beyond the physical constraints of ‘site’, and goes on to address social and political issues far beyond the typical bounds of architecture.”

The theatre, in its Wembley incarnation, is being developed for global production company Imagine Nation and will cost £10.7m (US$15.3m, €13.6m) to develop. Price & Myers is the structural engineer, Tower 8 is project manager and Vanguardia will consult on the theatre’s acoustics.

According to Flanagan Lawrence, the project will perform a key role in the development of an ongoing masterplan for “the emerging cityscape of Wembley.”

The studio is also renovating a 1970s Polish theatre as an “acoustically optimised outdoor performance space" with a curving roof canopy of inflatable panels.
he project will perform a key role in the development of an ongoing master plan for 'the emerging cityscape of Wembley' Credit: Flanagan Lawrence
The building is formed of a plinth housing the foyer and supporting a large black box which contains the theatre Credit: Flanagan Lawrence
RELATED STORIES
Shakespeare theatre on Chicago's Navy Pier to undergo US$35m expansion


The Chicago Shakespeare Theater is expanding its footprint on the city’s iconic Navy Pier, with US$35m (€32.2m, £24.9m) being used to develop a flexible third stage capable of being adapted based on the performance.
Studio Gang complete illuminated Chicago theatre


Architecture and urbanism collective Studio Gang have completed a performing arts centre in Glencoe, Chicago, which is designed as a new cultural landmark for the city.
Sam Mendes launches award to find next generation of costume and set designers


Aspiring young British costume and set designers have been encouraged by film and theatre director Sam Mendes to submit their own designs for his hit musical Charlie and the Chocolate Factory.
Flanagan Lawrence design innovative inflatable roof canopy for Polish park theatre


British architecture firm Flanagan Lawrence have won a design competition to renovate a 1970s Polish theatre with their vision for an “acoustically optimised outdoor performance space.”
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS