The first ever tourism sector deal aims to prepare the UK for an extra 9 million visits per year – and includes a commitment to build 130,000 new hotel rooms by 2025.
Announced by Prime Minister Theresa May today (28 June), the Deal has been awarded to the sector as part of the government's wider Industrial Strategy.
It will look to grow the tourism workforce by delivering 10,000 new apprenticeships in the sector each year.
The deal also outlines plans for a new Tourism Data Hub to help businesses better understand overseas visitors.
According to May, the hub will revolutionise the way data is used by the sector, as it will collate regularly updated data showing the latest trends and spends, allowing businesses to better target overseas visitors.
"As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands," May said.
“That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and breakdown barriers for visitors with disabilities.
“This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer.”
The deal also looks to grow tourism in the regions, with 75 per cent of the 130,000 new hotel rooms set to be built outside of London.
These will be accompanied by the setting of up to five new Tourism Zones to drive visitor numbers across the country. Zones will receive Government support for growing their local visitor economy, through initiatives like targeted support for product and promotion development, mentoring support to businesses and digital skills training.
Culture secretary Jeremy Wright added: “Today we have set out our vision for the future of UK tourism – a commitment to an industry that is vital for the prosperity of our communities, our businesses and our economy.
"The UK is one of the world’s greatest destinations and this deal recognises the importance of maximising our natural assets. We are dedicated to supporting life-long careers for those that work in tourism, offering insightful data to help grow businesses and ultimately creating a better visitor experience throughout the UK."
