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NEWS
Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
RELATED STORIES
  Independent report on fitness aggregation to be launched in February


A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
  Aggregation in Fitness report: one in five join a gym after using marketplace


A study charting the effects of intermediary services – or aggregators – in the fitness sector has revealed that 21 out of every 100 users will go on to join a gym directly.
  Premier Inn partners with Hussle – rolls out gym access across its 800 hotels


Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
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NEWS
Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
RELATED STORIES
Independent report on fitness aggregation to be launched in February


A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
Aggregation in Fitness report: one in five join a gym after using marketplace


A study charting the effects of intermediary services – or aggregators – in the fitness sector has revealed that 21 out of every 100 users will go on to join a gym directly.
Premier Inn partners with Hussle – rolls out gym access across its 800 hotels


Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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