A new visitor attraction for families is preparing to open in Wuzhen, Tongxiang, in the northern Zhejiang province of China.

Designed by Jack Rouse Associates (JRA), the attraction will occupy two existing buildings approximately 30,000sq ft in size and will feature a number of activities and educational zones.

The key component of the project is a traditional games and play area, where children can learn about and play with toys from 19th century China.

The area will include a zone known as Old Wuzhen which is a kid-sized and cartooned styled version of the original, with various themed play elements; a themed water play area, with a large flow table and some virtual experiences; and a large, two-storey climbing structure and cave challenge.

The overall theming for the attraction is based upon Chinese mythology and feature characters such as Sun Wukong (the monkey king) and Nezha (a young god).

Wuzhen is an historic scenic town and is already a well-established domestic tourist destination. The JRA-designed attraction is part of the city government's plans to attract more foreign tourists to the region.

JRA worked with 321 Experience Consulting and Kingsmen on the development and implementation of the project.