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NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
  F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
  F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
  FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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