Fitness industry trade associations EuropeActive and IHRSA have announced a new collaboration which will see them join forces to produce a comprehensive annual report of the European fitness market.

The new collaboration will seek to strengthen the annual European Health & Fitness Market Report (EHFMR), currently produced by EuropeActive in co-operation with Deloitte, to provide an authoritative overview of the European market.

Beside key numbers and detailed profiles of the leading European fitness club operators, the EHFMR 2015 also included profiles of the 18 largest national markets (six more than the previous report), merger and acquisition activities, EU policy implications, an overview of the global equipment, as well as interviews with selected market experts and leaders.

Starting with the 2016 EHFMR, IHRSA will cite the market information gathered by EuropeActive/Deloitte, for the EU countries surveyed, in the 2016 IHRSA Global Report — which provides market information on 70 countries. According to the new agreement, IHRSA will also act as a supporter in the already existing partnership between EuropeActive and Deloitte.

Nathalie Smeeman, EuropeActive’s executive director said: “We are delighted that there will now be one annual authoritative report with reliable data on the European Fitness Market and we are thankful to IHRSA for their support in this effort.”