The European Tour Operators Association (ETOA) has announce a new partnership with the Digital Tourism Think Tank, which provides thought leadership to the tourism industry in digital marketing best practice.

The new partnership gives ETOA members access to the Think Tank’s expertise in digital marketing and research via a series of classes and events, the first being the Mobile Strategies Masterclass taking place 25 February in London.

Rachel Read, head of digital trading at ETOA, said: “As the online environment moves into new areas, our members face fresh challenges in digital trading. Keeping up with the multi-device, constantly connected traveller is high on the priority list for many of them. The Think Tank’s research and expertise is invaluable to our members and I look forward to the masterclass we have planned for 2014.”

Nick Hall, managing director of the Digital Tourism Think Tank also commented: “Our new partnership with ETOA, which widens our reach beyond destinations to the whole tourism industry, as we promote thought leadership in digital.”

Aside from the classes, the Think Tank will also bring a series of training, campus events and research alongside benchmarking of industry performance and competitiveness in digital marketing.