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NEWS
Public monument or postmodern pastiche? Towering Dubai Frame opens to public
POSTED 03 Jan 2018 . BY Kim Megson
The attraction opened to the public in Dubai at the beginning of January 2018 Credit: Dubai Municipality
The world’s largest frame has opened in Dubai, offering a surreal and symbolic perspective of the emirate’s architectural landmarks.

The structure, which measures 150m (492ft) high and 93m (305ft) wide, is formed of two towers in Zabeel Park. The towers are connected by a 100sq m (1,076sq ft) bridge located 48 storeys above the ground, from which visitors can observe the surrounding cityscape. At ground level, the resultant rectangle frames towers including the Burj Khalifa – the world's tallest building.

The Dhs160m (US$43.5m, €36.2m, £32.3m) project, called the Dubai Frame, was originally designed by Mexican architect Fernando Donis following an international competition in 2009 – although he has claimed he was pushed aside following the win, with the building redesigned without him.

Elements incorporated since then include the golden-hued exterior, inspired by the logo of the Dubai Expo 2020.

In 2014, Donis warned in an open letter that “the project is being transformed from being non-figurative architecture to an overscale figurative photo frame... That is, from being a modern, public monument to a postmodern pastiche”.

In a recent interview with the Guardian, he said: “They took my project, changed the design and built it without me”, adding “[I] would like it to have been much more subtle, with less décor.”

However, he conceded in the same interview that the result “does precisely what I wanted” and “seems to work on the skyline exactly as we proposed”.

“It is fantastic to see it materialised,” he said.

The Dubai Municipality has previously claimed the Frame will attract as many as two million tourists a year, and a museum on the ground floor has opened showcasing Dubai’s transformation from fishing village to metropolis.

Starting from the mezzanine level, projections, mist effects, smells and motion evoke the feeling of being in old Dubai.

Visitors are taken up to the bridge’s partially glass-floored Sky deck to experience 360-degree views of the present Dubai, with augmented reality activated screens identifying buildings and landmarks.

Finally, they exit via the elevator onto the mezzanine floor and pass through a swirl tunnel with special audio and visual effects designed to create an illusion of time travel taking them into the city 50 years in the future.

A video tour of the new attraction can be viewed below:

There is a museum on the mezzanine level and a Sky deck on the bridge level, 48 storeys above the ground Credit: Dubai Municipality
The Dubai Frame has been designed to create a new perspective of the emirate's architectural landmarks, such as the Burj Khalifa Credit: Dubai Frame Facebook
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NEWS
Public monument or postmodern pastiche? Towering Dubai Frame opens to public
POSTED 03 Jan 2018 . BY Kim Megson
The attraction opened to the public in Dubai at the beginning of January 2018 Credit: Dubai Municipality
The world’s largest frame has opened in Dubai, offering a surreal and symbolic perspective of the emirate’s architectural landmarks.

The structure, which measures 150m (492ft) high and 93m (305ft) wide, is formed of two towers in Zabeel Park. The towers are connected by a 100sq m (1,076sq ft) bridge located 48 storeys above the ground, from which visitors can observe the surrounding cityscape. At ground level, the resultant rectangle frames towers including the Burj Khalifa – the world's tallest building.

The Dhs160m (US$43.5m, €36.2m, £32.3m) project, called the Dubai Frame, was originally designed by Mexican architect Fernando Donis following an international competition in 2009 – although he has claimed he was pushed aside following the win, with the building redesigned without him.

Elements incorporated since then include the golden-hued exterior, inspired by the logo of the Dubai Expo 2020.

In 2014, Donis warned in an open letter that “the project is being transformed from being non-figurative architecture to an overscale figurative photo frame... That is, from being a modern, public monument to a postmodern pastiche”.

In a recent interview with the Guardian, he said: “They took my project, changed the design and built it without me”, adding “[I] would like it to have been much more subtle, with less décor.”

However, he conceded in the same interview that the result “does precisely what I wanted” and “seems to work on the skyline exactly as we proposed”.

“It is fantastic to see it materialised,” he said.

The Dubai Municipality has previously claimed the Frame will attract as many as two million tourists a year, and a museum on the ground floor has opened showcasing Dubai’s transformation from fishing village to metropolis.

Starting from the mezzanine level, projections, mist effects, smells and motion evoke the feeling of being in old Dubai.

Visitors are taken up to the bridge’s partially glass-floored Sky deck to experience 360-degree views of the present Dubai, with augmented reality activated screens identifying buildings and landmarks.

Finally, they exit via the elevator onto the mezzanine floor and pass through a swirl tunnel with special audio and visual effects designed to create an illusion of time travel taking them into the city 50 years in the future.

A video tour of the new attraction can be viewed below:

There is a museum on the mezzanine level and a Sky deck on the bridge level, 48 storeys above the ground Credit: Dubai Municipality
The Dubai Frame has been designed to create a new perspective of the emirate's architectural landmarks, such as the Burj Khalifa Credit: Dubai Frame Facebook
RELATED STORIES
Architect upset over Dubai Frame design


Dubai city officials and architect Fernando Donis are at loggerheads following the unveiling of plans for a unique new attraction in Dubai.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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