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NEWS
Drive It Home to expand
POSTED 06 Feb 2009 . BY Tom Walker
VisitScotland has urged more golf courses to take part in its Drive It Home campaign, part of the tourism agency's Homecoming Scotland celebrations.

Phase one of the promotion, which entices golfers to book a trip to Scotland with a free four-ball at participating courses, saw thousands from the USA, Canada and Sweden claiming the offer via a website set up for the promotion (www.driveithome2009.com).

According to VisitScotland, the offer proved so popular that golfers were registering for a four-ball every five minutes of the day with all four-balls for the first phase already claimed.

As a result, VisitScotland claims that the campaign has created the potential to generate a £14.3m to the Scottish economy this year, with the average international golfer spending £1,790 whilst on a trip.

The second phase is set to go live from late March with thousands more four-balls across Scotland’s golf clubs expected to be claimed across the world.

So far 100 golf courses have registered their interest to participate, with additional courses now being encouraged to get on-board.

First minister Alex Salmond said: “Scotland is the undisputed ‘Home of Golf’ - we have the best courses in the world and facilities that are second to none.

“Golf is a key theme of our Homecoming celebrations and Drive it Home has the potential to attract more than 8,000 international golfers to Scotland and create £14.3m in additional income for the Scottish economy."

Drive It Home is a VisitScotland promotion delivered in collaboration with the Scottish Golf Union, Golf Tourism Scotland and Scottish Ladies’ Golfing Association.

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NEWS
Drive It Home to expand
POSTED 06 Feb 2009 . BY Tom Walker
VisitScotland has urged more golf courses to take part in its Drive It Home campaign, part of the tourism agency's Homecoming Scotland celebrations.

Phase one of the promotion, which entices golfers to book a trip to Scotland with a free four-ball at participating courses, saw thousands from the USA, Canada and Sweden claiming the offer via a website set up for the promotion (www.driveithome2009.com).

According to VisitScotland, the offer proved so popular that golfers were registering for a four-ball every five minutes of the day with all four-balls for the first phase already claimed.

As a result, VisitScotland claims that the campaign has created the potential to generate a £14.3m to the Scottish economy this year, with the average international golfer spending £1,790 whilst on a trip.

The second phase is set to go live from late March with thousands more four-balls across Scotland’s golf clubs expected to be claimed across the world.

So far 100 golf courses have registered their interest to participate, with additional courses now being encouraged to get on-board.

First minister Alex Salmond said: “Scotland is the undisputed ‘Home of Golf’ - we have the best courses in the world and facilities that are second to none.

“Golf is a key theme of our Homecoming celebrations and Drive it Home has the potential to attract more than 8,000 international golfers to Scotland and create £14.3m in additional income for the Scottish economy."

Drive It Home is a VisitScotland promotion delivered in collaboration with the Scottish Golf Union, Golf Tourism Scotland and Scottish Ladies’ Golfing Association.

MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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