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NEWS
Dobbies World makes garden centre attractive
POSTED 04 May 2004 . BY
Dobbies, the garden centre chain, is to open a £2m, nature-themed visitor attraction in June.

The 50-acre site, next to Dobbies World garden centre in Atherstone, Warwickshire, will boast three separate areas – Plantasia, Wild Walk and Maze World.

The three attractions have been individually designed by Studio Arc, Lovejoy Landscape Architects and Adrian Fisher Mazes respectively.

Plantasia, an interactive experience housed in a futuristic pod is designed to help guests learn about plants, their properties and their importance to the environment and the earth.

A talking sunflower called Sol guides visitors underground to the Land of the Living, up to the Ozone Layer and then into an underwater area called the Aquachamber. It will also explore the sun’s power in the Hothouse.

The Wild Walk offers lakeside walks and wetland trails as well as picnic sites, while Maze World has been officially registered with Guinness World Records as the world’s longest permanent maze.

It offers 2.44 miles of pathways through six continent-themed mazes, each with a specially created garden at its centre.

Dobbies chief executive, James Barnes, said: “This is a natural and very exciting enhancement of the Dobbies experience.

“We have combined the company’s expertise and understanding of garden centres in creating what we believe to be a really innovative horticultural attraction, which will lead the way in satisfying the growing demand for leisure-focused retail experiences.”

The attraction opened to people living locally for a preview period this month, but will officially launch in June.

Education officer for Dobbies World, Debbie Patterson, said: “The combination of wildlife area, interactive Plantasia and record-breaking mazes offers a unique educational resource to the region.

“There’s so many things here that kids can tap into that the whole curriculum can be covered,” she said.

Dobbies is planning to open a second attraction and has submitted plans for a £6m garden centre, leisure and tourism development on a 20.4-acre ex-Ministry of Defence brownfield site in Stirling, Scotland. Details: www.dobbiesworld.com

MORE NEWS
Dave & Buster's to enter Middle East with Al Hokair partnership
US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
Scientists develop video game that adjusts difficulty based on player emotions – has applications for attractions and fitness
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions based on in-game data.
VAC 2022 conference programme and 25 speakers announced
VAC 2022 has announced the final line-up of 25 top attractions sector speakers set to appear at the conference on Thursday 13 October.
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
+ More news   
LATEST JOBS
Head of Visitor Experience
Hollow Rock
Salary: £62,000pa + Bonus potential of £20,000pa
Job location: Gibraltar, British Overseas Territory, Europe ,
Head of Leisure Services
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Salary: £65,170 - £80,480
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COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
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ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
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CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Dobbies World makes garden centre attractive
POSTED 04 May 2004 . BY
Dobbies, the garden centre chain, is to open a £2m, nature-themed visitor attraction in June.

The 50-acre site, next to Dobbies World garden centre in Atherstone, Warwickshire, will boast three separate areas – Plantasia, Wild Walk and Maze World.

The three attractions have been individually designed by Studio Arc, Lovejoy Landscape Architects and Adrian Fisher Mazes respectively.

Plantasia, an interactive experience housed in a futuristic pod is designed to help guests learn about plants, their properties and their importance to the environment and the earth.

A talking sunflower called Sol guides visitors underground to the Land of the Living, up to the Ozone Layer and then into an underwater area called the Aquachamber. It will also explore the sun’s power in the Hothouse.

The Wild Walk offers lakeside walks and wetland trails as well as picnic sites, while Maze World has been officially registered with Guinness World Records as the world’s longest permanent maze.

It offers 2.44 miles of pathways through six continent-themed mazes, each with a specially created garden at its centre.

Dobbies chief executive, James Barnes, said: “This is a natural and very exciting enhancement of the Dobbies experience.

“We have combined the company’s expertise and understanding of garden centres in creating what we believe to be a really innovative horticultural attraction, which will lead the way in satisfying the growing demand for leisure-focused retail experiences.”

The attraction opened to people living locally for a preview period this month, but will officially launch in June.

Education officer for Dobbies World, Debbie Patterson, said: “The combination of wildlife area, interactive Plantasia and record-breaking mazes offers a unique educational resource to the region.

“There’s so many things here that kids can tap into that the whole curriculum can be covered,” she said.

Dobbies is planning to open a second attraction and has submitted plans for a £6m garden centre, leisure and tourism development on a 20.4-acre ex-Ministry of Defence brownfield site in Stirling, Scotland. Details: www.dobbiesworld.com

MORE NEWS
Dave & Buster's to enter Middle East with Al Hokair partnership
US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
Scientists develop video game that adjusts difficulty based on player emotions – has applications for attractions and fitness
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions based on in-game data.
VAC 2022 conference programme and 25 speakers announced
VAC 2022 has announced the final line-up of 25 top attractions sector speakers set to appear at the conference on Thursday 13 October.
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
+ More news   
 
COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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