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NEWS
Disney’s NBA Experience to open in August
POSTED 27 Mar 2019 . BY Luke Cloherty
Replacing DisneyQuest, the experience has been inspired by the modern architecture of NBA arenas across the US Credit: Disney
Disney’s NBA Experience at its Disney Springs leisure district in Orlando, Florida, will open on 12 August 2019, the basketball league has confirmed.

Replacing DisneyQuest, the experience has been inspired by the modern architecture of NBA arenas across the US and will include interactive games and competitions, immersive NBA video productions and interactive experiences, a retail store and a restaurant sitting adjacent to the main building.

Stretching across 44,000sq ft (4,000sq m) and two floors, the NBA Experience will also offer photo ops, trivia challenges and skills exercises, and will give visitors a hands-on taste of life as a professional player.



The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA and is inspired by the league’s 29 arenas, such as the Staples Centre in Los Angeles, New York’s Barclays Centre and Boston’s TD Garden.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year," said Salvatore LaRocca, president of Global Partnerships at the NBA, speaking at the end of last year.

"The NBA Experience will be a destination for basketball fans from all over the world and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Get Attractions Management digital magazine FREE
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NEWS
Disney’s NBA Experience to open in August
POSTED 27 Mar 2019 . BY Luke Cloherty
Replacing DisneyQuest, the experience has been inspired by the modern architecture of NBA arenas across the US Credit: Disney
Disney’s NBA Experience at its Disney Springs leisure district in Orlando, Florida, will open on 12 August 2019, the basketball league has confirmed.

Replacing DisneyQuest, the experience has been inspired by the modern architecture of NBA arenas across the US and will include interactive games and competitions, immersive NBA video productions and interactive experiences, a retail store and a restaurant sitting adjacent to the main building.

Stretching across 44,000sq ft (4,000sq m) and two floors, the NBA Experience will also offer photo ops, trivia challenges and skills exercises, and will give visitors a hands-on taste of life as a professional player.



The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA and is inspired by the league’s 29 arenas, such as the Staples Centre in Los Angeles, New York’s Barclays Centre and Boston’s TD Garden.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year," said Salvatore LaRocca, president of Global Partnerships at the NBA, speaking at the end of last year.

"The NBA Experience will be a destination for basketball fans from all over the world and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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