Disneyland Resort Paris launched a new Europe-wide advertising campaign on 6 March based on the concept ‘Believe in your dreams’.

The campaign was devised in response to a Disneyland Resort Paris marketing study indicating that European parents feel it is important to share emotional moments with their children.

In the UK, the 10-second and 30-second television advertisements are being shown on ITV, Sky and Channels 4 and 5. Details: www.disneylandparis.com

Photograph: Buzz Lightyear Laser Blast ride will open on 8 April.