Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Disney value jumps US$2bn following Star Wars teaser release
POSTED 20 Apr 2015 . BY Tom Anstey
Star Wars Episode VII comes to cinemas December 2015 Credit: Disney
Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions.

The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star Wars celebration event taking place in Anaheim, California.

The trailer offers a throwback to the previous Star Wars films – with a Luke Skywalker monologue, shot of Darth Vader’s destroyed helmet, an army of Storm Troopers and a crashed Star Destroyer – also providing a first look at the new characters set to be part of the franchise.

Disney purchased production company Lucasfilm and the Star Wars brand in 2012 for US$4bn (€3.7bn, £2.7bn). Speaking in December, Disney CEO Bob Iger said that a raft of new attractions coming to Disney’s theme parks would be based on the new sequels and any subsequent spin-offs, not the older films in the George Lucas franchise. At the time, Disney temporarily halted development on the as-of-yet unannounced attractions so as to make them as close in detail to the new films as possible.

Following the trailer’s release, stock in Walt Disney went into overdrive, reaching a high of US$108.30 (€100.49, £72.35) a share – representing a near US$2bn jump in value. The film will be released on 18 December and is predicted to be a box-office smash.

Credit: Disney
The trailer includes iconic images from the previous Star Wars films Credit: Disney
RELATED STORIES
  Disney reveals new details about upcoming Star Wars attractions


Amidst continued speculation, Disney CEO Bob Iger, has revealed some details on how the Star Wars brand it purchased in 2012 for US$4bn (€3.2bn, £2.6bn) will fit into the company’s theme parks.
  Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
  Disney hints at Star Wars theme park rumours as it confirms 'far greater' presence at attractions


The rumour mill is strong with this one as reports that a Star Wars theme park could become a reality have been sent into hyperdrive after Disney CEO Bob Iger promised a “far greater Star Wars presence” in its theme parks, possibly to coincide with the December 2015 installment of the legendary Sci Fi franchise.
  UNESCO raises concerns about Irish heritage site being used for new Star Wars film


UNESCO has enquired about appropriate authorisation for the use of World Heritage site Skellig Michael as a film set for the latest instalment in the Star Wars franchise.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Disney value jumps US$2bn following Star Wars teaser release
POSTED 20 Apr 2015 . BY Tom Anstey
Star Wars Episode VII comes to cinemas December 2015 Credit: Disney
Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions.

The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star Wars celebration event taking place in Anaheim, California.

The trailer offers a throwback to the previous Star Wars films – with a Luke Skywalker monologue, shot of Darth Vader’s destroyed helmet, an army of Storm Troopers and a crashed Star Destroyer – also providing a first look at the new characters set to be part of the franchise.

Disney purchased production company Lucasfilm and the Star Wars brand in 2012 for US$4bn (€3.7bn, £2.7bn). Speaking in December, Disney CEO Bob Iger said that a raft of new attractions coming to Disney’s theme parks would be based on the new sequels and any subsequent spin-offs, not the older films in the George Lucas franchise. At the time, Disney temporarily halted development on the as-of-yet unannounced attractions so as to make them as close in detail to the new films as possible.

Following the trailer’s release, stock in Walt Disney went into overdrive, reaching a high of US$108.30 (€100.49, £72.35) a share – representing a near US$2bn jump in value. The film will be released on 18 December and is predicted to be a box-office smash.

Credit: Disney
The trailer includes iconic images from the previous Star Wars films Credit: Disney
RELATED STORIES
Disney reveals new details about upcoming Star Wars attractions


Amidst continued speculation, Disney CEO Bob Iger, has revealed some details on how the Star Wars brand it purchased in 2012 for US$4bn (€3.2bn, £2.6bn) will fit into the company’s theme parks.
Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
Disney hints at Star Wars theme park rumours as it confirms 'far greater' presence at attractions


The rumour mill is strong with this one as reports that a Star Wars theme park could become a reality have been sent into hyperdrive after Disney CEO Bob Iger promised a “far greater Star Wars presence” in its theme parks, possibly to coincide with the December 2015 installment of the legendary Sci Fi franchise.
UNESCO raises concerns about Irish heritage site being used for new Star Wars film


UNESCO has enquired about appropriate authorisation for the use of World Heritage site Skellig Michael as a film set for the latest instalment in the Star Wars franchise.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS