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NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
RELATED STORIES
  VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
  Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
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NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
RELATED STORIES
VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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