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NEWS
Destination mall at heart of Moroccan cultural development
POSTED 30 Mar 2015 . BY Jason Holland
Wessal Bouregreg will feature a variety of cultural elements, including a theatre, museum and marina
Design International is to develop a destination mall as part of a project which aims to boost Morocco’s standing as a tourism and cultural centre.

The Mall of Rabat will be one element of the mixed-use Wessal Bouregreg project, which also features a Zaha Hadid-designed theatre, a national library, an archaeology and earth sciences museum, a hotel, a marina, and a residential area.

Wessal Bouregreg will cover an area of 110,000sq m (1,184,000sq ft) and has been launched under the leadership of King Mohammed VI as a major strand of the ‘Royal Vision’ strategy which seeks to make Morocco an international destination.

Investment fund Wessal Capital signed an agreement with Aksal Group to develop the shopping mall, in which the capital will be held jointly by the two organisations. Design International CEO Davide Padoa has been brought on board by Aksal Group to design the retail element of the project.

Padoa said his design would “reflect the richness of the historical architectural heritage of the city of Rabat”. Featuring both indoor and outdoor elements, Padoa said the mall would be full of greenery and would also be “highly sustainable”.

It will be built on a total area of approximately 60,000sq m (645,835sq ft) and will feature more than two hundred retail and leisure brands, as well as a cinema complex. The so-called "signature” hotel being built as part of the Wessal Bouregreg project will be directly linked to the mall.

Design International and Aksal Group previously worked on the Morocco Mall in Casablanca, which opened in 2011.
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NEWS
Destination mall at heart of Moroccan cultural development
POSTED 30 Mar 2015 . BY Jason Holland
Wessal Bouregreg will feature a variety of cultural elements, including a theatre, museum and marina
Design International is to develop a destination mall as part of a project which aims to boost Morocco’s standing as a tourism and cultural centre.

The Mall of Rabat will be one element of the mixed-use Wessal Bouregreg project, which also features a Zaha Hadid-designed theatre, a national library, an archaeology and earth sciences museum, a hotel, a marina, and a residential area.

Wessal Bouregreg will cover an area of 110,000sq m (1,184,000sq ft) and has been launched under the leadership of King Mohammed VI as a major strand of the ‘Royal Vision’ strategy which seeks to make Morocco an international destination.

Investment fund Wessal Capital signed an agreement with Aksal Group to develop the shopping mall, in which the capital will be held jointly by the two organisations. Design International CEO Davide Padoa has been brought on board by Aksal Group to design the retail element of the project.

Padoa said his design would “reflect the richness of the historical architectural heritage of the city of Rabat”. Featuring both indoor and outdoor elements, Padoa said the mall would be full of greenery and would also be “highly sustainable”.

It will be built on a total area of approximately 60,000sq m (645,835sq ft) and will feature more than two hundred retail and leisure brands, as well as a cinema complex. The so-called "signature” hotel being built as part of the Wessal Bouregreg project will be directly linked to the mall.

Design International and Aksal Group previously worked on the Morocco Mall in Casablanca, which opened in 2011.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

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Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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