Donna Davidson is opening up a new office for BRC Imagination Arts in the UK, extending the company's foothold in Europe.

BRC, a leading designer and producer of content-based attractions, exhibits and shows, already has an office in Amsterdam and is headquartered in Burbank, California.

Speaking about the decision to go into the UK, BRC's managing director in Europe, Scott Ault said: 'In the past year, we have seen an increasing number of opportunities in this market. Through Donna's office in Durham, we will be better able to service these clients. Since the UK is also the home of many of our industry colleagues, she will have the opportunity to strengthen these relationships and BRC's involvement with the TEA Europe group'.

With BRC since 1998, Davidson was formerly VP of project development, handling marketing and project development. Prior to that, she was the sales and marketing director at The Themed Enertainment Group of The Jack Morton Company and international sales manager for Iwerks Entertainment. Details: +44 (0)1913 711975