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NEWS
David Lloyd Leisure enters German market with acquisition of Health City club
POSTED 04 Jun 2018 . BY Tom Walker
CEO Glenn Earlam said the company will continue to look for expansion opportunities "across Europe"
Health club operator David Lloyd Leisure (DLL) has expanded its operations into Germany, following the acquisition of a HealthCity-branded club in Bad Homburg, near Frankfurt.

The DLL plans to invest more than €10m (US$11.7m, £8.8m) in refurbishing, rebranding and developing the site, as part of plans to "making it the leading health and fitness club in the region".

Works will include the complete refurbishment of the gym, two group exercise studios and cafébar, as well as building new indoor and outdoor swimming pools, a HIIT class studioBlaze, an outdoor spa garden and terrace, wet changing rooms, adults only and business zones, a children’s soft play area and DL Kids facilities.

In addition, the spa, indoor changing rooms and indoor tennis courts will be completely refurbished.

Following the deal, DLL will have 15 clubs in mainland Europe – with locations in Holland, Belgium, Spain, Ireland, Italy, France and now Germany – in addition to its 99 clubs in the UK.

The acquisition also means DLL has the now passed its 600,000 member milestone.

According to DLL chief executive Glenn Earlam, the company will continue to look for expansion opportunities "across Europe", including acquisitions and new build sites.

“We believe that there is a huge untapped market for family-focused health and leisure clubs in Germany, so we hope our acquisition of Bad Homburg will be the first of many DLL clubs in this market," Earlam said.

"It’s the latest step in our ambitious European growth plans as we continue to look to expand into our existing territories of Spain, Holland, Belgium, Ireland and Italy as well as breaking into other new markets.

“2018 promises to be another busy year for David Lloyd Leisure as we line up further acquisitions and we are well on track to achieve our target of 150 clubs by 2026.”

The completion of the deal comes in the same week as the company reopened its Acton Park club in West London, following a £9m (US$12m, €10.2m) investment to transform the existing facilities.
RELATED STORIES
  David Lloyd introduces "PTVs" to get screen-addicted members active


David Lloyd Clubs has come up with a novel way to get its TV-addicted members active – by deploying a team of outdoor running coaches with digital screens strapped to their backs.
  David Lloyd Leisure continues European growth with first French club


David Lloyd Leisure (DLL) has announced plans for further expansion into Europe after exchanging contracts for its first health club in France.
  David Lloyd Clubs trials mood-enhancing fitness and wellbeing class


David Lloyd Clubs is trialling a multi-sensory fitness and wellbeing class that incorporates light therapy and HIIT exercises for those feeling the effects of the winter blues.
  DLL completes sale and leaseback of Newbury property


David Lloyd Leisure (DLL) has completed the sale and leaseback of its health and fitness property in Newbury, Berkshire for £17.6m (US$23.4m, €19.5m).
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Jobs    News   Products   Magazine   Subscribe
NEWS
David Lloyd Leisure enters German market with acquisition of Health City club
POSTED 04 Jun 2018 . BY Tom Walker
CEO Glenn Earlam said the company will continue to look for expansion opportunities "across Europe"
Health club operator David Lloyd Leisure (DLL) has expanded its operations into Germany, following the acquisition of a HealthCity-branded club in Bad Homburg, near Frankfurt.

The DLL plans to invest more than €10m (US$11.7m, £8.8m) in refurbishing, rebranding and developing the site, as part of plans to "making it the leading health and fitness club in the region".

Works will include the complete refurbishment of the gym, two group exercise studios and cafébar, as well as building new indoor and outdoor swimming pools, a HIIT class studioBlaze, an outdoor spa garden and terrace, wet changing rooms, adults only and business zones, a children’s soft play area and DL Kids facilities.

In addition, the spa, indoor changing rooms and indoor tennis courts will be completely refurbished.

Following the deal, DLL will have 15 clubs in mainland Europe – with locations in Holland, Belgium, Spain, Ireland, Italy, France and now Germany – in addition to its 99 clubs in the UK.

The acquisition also means DLL has the now passed its 600,000 member milestone.

According to DLL chief executive Glenn Earlam, the company will continue to look for expansion opportunities "across Europe", including acquisitions and new build sites.

“We believe that there is a huge untapped market for family-focused health and leisure clubs in Germany, so we hope our acquisition of Bad Homburg will be the first of many DLL clubs in this market," Earlam said.

"It’s the latest step in our ambitious European growth plans as we continue to look to expand into our existing territories of Spain, Holland, Belgium, Ireland and Italy as well as breaking into other new markets.

“2018 promises to be another busy year for David Lloyd Leisure as we line up further acquisitions and we are well on track to achieve our target of 150 clubs by 2026.”

The completion of the deal comes in the same week as the company reopened its Acton Park club in West London, following a £9m (US$12m, €10.2m) investment to transform the existing facilities.
RELATED STORIES
David Lloyd introduces "PTVs" to get screen-addicted members active


David Lloyd Clubs has come up with a novel way to get its TV-addicted members active – by deploying a team of outdoor running coaches with digital screens strapped to their backs.
David Lloyd Leisure continues European growth with first French club


David Lloyd Leisure (DLL) has announced plans for further expansion into Europe after exchanging contracts for its first health club in France.
David Lloyd Clubs trials mood-enhancing fitness and wellbeing class


David Lloyd Clubs is trialling a multi-sensory fitness and wellbeing class that incorporates light therapy and HIIT exercises for those feeling the effects of the winter blues.
DLL completes sale and leaseback of Newbury property


David Lloyd Leisure (DLL) has completed the sale and leaseback of its health and fitness property in Newbury, Berkshire for £17.6m (US$23.4m, €19.5m).
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS