David Beckham has been named as a partner in a newly-opened F45 studio in London, as part of the franchised fitness operator's plans to highlight its UK expansion push.

Beckham – the former England football captain – has become a high-profile entrepreneur and football club owner since hanging up his boots. He joined F45 as an investor in 2021 and is playing a key role in the company's brand marketing initiatives and supporting its expansion globally.

Now, he's fronting this latest UK opening to promote the brand to both consumers and potential new franchisees.

The new 3,500sq ft studio is located in Kensington High Street and will be run by multi-unit franchise owners Haydn Elliott and Tristan Smith, who also operate sites in Oxford Circus and Soho.

Beckham said: “As a global partner and investor in the F45 franchise, I'm thrilled to see how fast the brand is growing in the UK fitness market.

"I’ve seen this site at various stages of the build and the F45 team have done a phenomenal job in creating a fantastic studio.

"It’s a great location and a beautiful space and I’m looking forward to seeing a new F45 community come together there.”