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NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
  The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
  DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
  Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
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NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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