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NEWS
Cornish Pasty museum planned to celebrate UK specialty
POSTED 20 Oct 2015 . BY Alice Davis
WMC Retail is looking for investors, partners and local producers for its Cornish pasty tourist attraction
The Cornish pasty was granted protected status by the EU in 2011, and now the popular meat-filled pastry dish is on track to get its own visitor attraction.

The “Cornish Pasty museum” is the brainchild of Malcolm Ball, CEO of established market operations group WMC Retail Partners, a company that has Old Spitalfields and Shepherd’s Bush markets in London on its books.

WMC is leading the venture and looking for partners for the proposed attraction, which would be sited at the Par Stadium Retail Park , near St Austell – just a few miles from the Eden Project.

“The pasty is synonymous with our region and whilst they do exist in other forms throughout the length and breadth of the UK, most people view Cornwall as the ‘pasty capital’. It's only right that we mark this with the creation of a museum right here in St Austell,” Ball told local press.

Like Champagne or Gorgonzola, the Cornish pasty has protected geographical indication status, granted by the EU to promote and ensure the origin of certain specialty products.

It’s thought the 13,000sq ft (1,208sq m) attraction would celebrate the pasty’s history and show how they are made. It would include interactive displays, food sampling, a farm shop plus a restaurant and bar selling Cornish specialties.

Ball – who is a Cornishman himself – said the idea came to him when he realised there was only one pasty museum in the world, and that it’s in Mexico. The museum opened in Real del Monte in 2011. Pasties – albeit a spicier version – are a popular staple in Mexico, having been introduced to the locals by Cornish miners who travelled the 4,500 miles to mine silver in the early 1800s.

Ball has three decades of experience in the hospitality, leisure and retail industries, including the Vinopolis wine-tasting attraction in London.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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Jobs    News   Products   Magazine   Subscribe
NEWS
Cornish Pasty museum planned to celebrate UK specialty
POSTED 20 Oct 2015 . BY Alice Davis
WMC Retail is looking for investors, partners and local producers for its Cornish pasty tourist attraction
The Cornish pasty was granted protected status by the EU in 2011, and now the popular meat-filled pastry dish is on track to get its own visitor attraction.

The “Cornish Pasty museum” is the brainchild of Malcolm Ball, CEO of established market operations group WMC Retail Partners, a company that has Old Spitalfields and Shepherd’s Bush markets in London on its books.

WMC is leading the venture and looking for partners for the proposed attraction, which would be sited at the Par Stadium Retail Park , near St Austell – just a few miles from the Eden Project.

“The pasty is synonymous with our region and whilst they do exist in other forms throughout the length and breadth of the UK, most people view Cornwall as the ‘pasty capital’. It's only right that we mark this with the creation of a museum right here in St Austell,” Ball told local press.

Like Champagne or Gorgonzola, the Cornish pasty has protected geographical indication status, granted by the EU to promote and ensure the origin of certain specialty products.

It’s thought the 13,000sq ft (1,208sq m) attraction would celebrate the pasty’s history and show how they are made. It would include interactive displays, food sampling, a farm shop plus a restaurant and bar selling Cornish specialties.

Ball – who is a Cornishman himself – said the idea came to him when he realised there was only one pasty museum in the world, and that it’s in Mexico. The museum opened in Real del Monte in 2011. Pasties – albeit a spicier version – are a popular staple in Mexico, having been introduced to the locals by Cornish miners who travelled the 4,500 miles to mine silver in the early 1800s.

Ball has three decades of experience in the hospitality, leisure and retail industries, including the Vinopolis wine-tasting attraction in London.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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