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NEWS
Cornish Pasty museum planned to celebrate UK specialty
POSTED 20 Oct 2015 . BY Alice Davis
WMC Retail is looking for investors, partners and local producers for its Cornish pasty tourist attraction
The Cornish pasty was granted protected status by the EU in 2011, and now the popular meat-filled pastry dish is on track to get its own visitor attraction.

The “Cornish Pasty museum” is the brainchild of Malcolm Ball, CEO of established market operations group WMC Retail Partners, a company that has Old Spitalfields and Shepherd’s Bush markets in London on its books.

WMC is leading the venture and looking for partners for the proposed attraction, which would be sited at the Par Stadium Retail Park , near St Austell – just a few miles from the Eden Project.

“The pasty is synonymous with our region and whilst they do exist in other forms throughout the length and breadth of the UK, most people view Cornwall as the ‘pasty capital’. It's only right that we mark this with the creation of a museum right here in St Austell,” Ball told local press.

Like Champagne or Gorgonzola, the Cornish pasty has protected geographical indication status, granted by the EU to promote and ensure the origin of certain specialty products.

It’s thought the 13,000sq ft (1,208sq m) attraction would celebrate the pasty’s history and show how they are made. It would include interactive displays, food sampling, a farm shop plus a restaurant and bar selling Cornish specialties.

Ball – who is a Cornishman himself – said the idea came to him when he realised there was only one pasty museum in the world, and that it’s in Mexico. The museum opened in Real del Monte in 2011. Pasties – albeit a spicier version – are a popular staple in Mexico, having been introduced to the locals by Cornish miners who travelled the 4,500 miles to mine silver in the early 1800s.

Ball has three decades of experience in the hospitality, leisure and retail industries, including the Vinopolis wine-tasting attraction in London.
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Toverland unveils €98m expansion plan as park prepares to launch resort development
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NEWS
Cornish Pasty museum planned to celebrate UK specialty
POSTED 20 Oct 2015 . BY Alice Davis
WMC Retail is looking for investors, partners and local producers for its Cornish pasty tourist attraction
The Cornish pasty was granted protected status by the EU in 2011, and now the popular meat-filled pastry dish is on track to get its own visitor attraction.

The “Cornish Pasty museum” is the brainchild of Malcolm Ball, CEO of established market operations group WMC Retail Partners, a company that has Old Spitalfields and Shepherd’s Bush markets in London on its books.

WMC is leading the venture and looking for partners for the proposed attraction, which would be sited at the Par Stadium Retail Park , near St Austell – just a few miles from the Eden Project.

“The pasty is synonymous with our region and whilst they do exist in other forms throughout the length and breadth of the UK, most people view Cornwall as the ‘pasty capital’. It's only right that we mark this with the creation of a museum right here in St Austell,” Ball told local press.

Like Champagne or Gorgonzola, the Cornish pasty has protected geographical indication status, granted by the EU to promote and ensure the origin of certain specialty products.

It’s thought the 13,000sq ft (1,208sq m) attraction would celebrate the pasty’s history and show how they are made. It would include interactive displays, food sampling, a farm shop plus a restaurant and bar selling Cornish specialties.

Ball – who is a Cornishman himself – said the idea came to him when he realised there was only one pasty museum in the world, and that it’s in Mexico. The museum opened in Real del Monte in 2011. Pasties – albeit a spicier version – are a popular staple in Mexico, having been introduced to the locals by Cornish miners who travelled the 4,500 miles to mine silver in the early 1800s.

Ball has three decades of experience in the hospitality, leisure and retail industries, including the Vinopolis wine-tasting attraction in London.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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