The Conservative Party has launched a Tourism Task Force to determine how best to support and improve tourism in Britain.
The independent committee – chaired by a former chair and board member of the British Tourist Authority, John Lewis – will focus on promoting green tourism; reinvigorating British seaside towns; promoting family holidays; harnessing the 2012 Games and restructuring the marketing of Britain.
Lewis said: “I am delighted to be taking up this opportunity to develop fresh ideas for British tourism. It is an industry that has been neglected by this government as a whole and undervalued by the Department for Culture, Media and Sport (DCMS) in particular. This wide-ranging review will be a chance to put matters right by considering how best to strengthen our tourist industry and ensure its status and profile is raised.”
Photograph: Brighton seafront, courtesy of Britain On View
