Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
'Competitive socialising' – SuperPark targets the UK for rollout of physical activity concept
POSTED 07 Mar 2025 . BY Liz Terry
SuperPark is aiming to launch in the UK, its 24th country Credit: SuperPark
Finnish outfit SuperPark has set its sights on the UK market for growth
The 'competitive socialising' concept was launched in 2012 and has 23 locations globally
Family and physical activity are the targets
Savills has been engaged to look for sites
Finnish multi-activity operator, SuperPark United, has revealed ambitions to roll out sites across the UK via franchise licences and partnerships with investors, property owners and operators.

The company, which was founded in 2012, says it's aiming to open sites in London and to gain a presence in major UK cities.

SuperPark has designed a range of 100 movement-based activities, out of which 30-40 are chosen per location. Examples include climbing walls, obstacle walls, zip wires, slides, pedal cars, professional trampolines and gymnastic floors, with a focus on physical activity for the family.

Property agent, Savills, is supporting with the UK site-finding, looking for locations of 20 – 35k sq ft, with capacity to accommodate 150 - 300k guests annually.

SuperPark currently operates its 'competitive socialising' offering in 23 locations worldwide, including China, Singapore, Malaysia, Kuwait, the Philippines, Indonesia, Australia, Egypt, Dubai and Saudi Arabia.

Upcoming openings are scheduled for Kazakhstan, Japan and the UK.

The combined facilities welcomed 2 million guests last year in total and 7 million since the company launched.

A push into India in 2023 – with ambitions to launch 25-30 locations – hasn't yielded any sites to date.

Savills' Jessica Hill said: “We’re focused on securing UK locations that align with SuperPark’s vision. The pandemic has driven demand for more engaging and active experiences and the range of activities and flexibility offered by SuperPark mean it's complementary to other leisure anchors.

"By focusing on nationwide locations, we're confident SuperPark will quickly become a standout destination”

Savills says competitive socialising has seen a 40 per cent increase in supply since 2018 and estimates that, given recent growth and current operator demand for sites in the UK, the next five years are likely to see a further 30 per cent increase in the supply of competitive socialising units, bringing the count to over 800 sites.

The concept is based around 100 forms of physical activity for all the family Credit: SuperPark
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
'Competitive socialising' – SuperPark targets the UK for rollout of physical activity concept
POSTED 07 Mar 2025 . BY Liz Terry
SuperPark is aiming to launch in the UK, its 24th country Credit: SuperPark
Finnish outfit SuperPark has set its sights on the UK market for growth
The 'competitive socialising' concept was launched in 2012 and has 23 locations globally
Family and physical activity are the targets
Savills has been engaged to look for sites
Finnish multi-activity operator, SuperPark United, has revealed ambitions to roll out sites across the UK via franchise licences and partnerships with investors, property owners and operators.

The company, which was founded in 2012, says it's aiming to open sites in London and to gain a presence in major UK cities.

SuperPark has designed a range of 100 movement-based activities, out of which 30-40 are chosen per location. Examples include climbing walls, obstacle walls, zip wires, slides, pedal cars, professional trampolines and gymnastic floors, with a focus on physical activity for the family.

Property agent, Savills, is supporting with the UK site-finding, looking for locations of 20 – 35k sq ft, with capacity to accommodate 150 - 300k guests annually.

SuperPark currently operates its 'competitive socialising' offering in 23 locations worldwide, including China, Singapore, Malaysia, Kuwait, the Philippines, Indonesia, Australia, Egypt, Dubai and Saudi Arabia.

Upcoming openings are scheduled for Kazakhstan, Japan and the UK.

The combined facilities welcomed 2 million guests last year in total and 7 million since the company launched.

A push into India in 2023 – with ambitions to launch 25-30 locations – hasn't yielded any sites to date.

Savills' Jessica Hill said: “We’re focused on securing UK locations that align with SuperPark’s vision. The pandemic has driven demand for more engaging and active experiences and the range of activities and flexibility offered by SuperPark mean it's complementary to other leisure anchors.

"By focusing on nationwide locations, we're confident SuperPark will quickly become a standout destination”

Savills says competitive socialising has seen a 40 per cent increase in supply since 2018 and estimates that, given recent growth and current operator demand for sites in the UK, the next five years are likely to see a further 30 per cent increase in the supply of competitive socialising units, bringing the count to over 800 sites.

The concept is based around 100 forms of physical activity for all the family Credit: SuperPark
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS