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NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
PROJECT PROFILE:

Chelsea FC Stadium Expansion
Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.

Location: London , United Kingdom

RELATED STORIES
  Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
  Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
  Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
  Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
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San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
RELATED STORIES
Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
MORE NEWS
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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