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NEWS
Cendant continues aggressive expansion of Days brands
POSTED 16 Apr 2004 . BY
Cendant Hotel Group Europe has franchised four further Days Inn and Days Hotel properties as part of its expansion plans.

Days Hotel Birmingham East and Days Inn Clacton on Sea will both open in July, taking the current portfolio to 36 properties. Days Inn Haverhill and Days Inn Nuneaton will open in March 2005.

The group has recently opened hotels in South Ruislip, London; Leicester; Dublin; Sedgemoor; Warwick and Gretna Green. Further announcements are expected regarding properties in Luton and Manchester.

The group aims to have an estate comprising 60 Days Inns, Days Hotels and serviced apartments by the end of 2004.

Belinda Atkins, director of operations for Cendant, said: “The rapid expansion of Days Inn reflects our aggressive development strategy of working with existing and new multi-unit partners to help them develop portfolios of largely purpose-built, modern hotels under a successful international brand.”

The company is also expected to unveil a new bedroom design for business rooms at Days Inn and Days Hotel properties later this year.

The new look rooms will see the introduction of zoned areas for sleeping, working and relaxing. Details: www.daysinn.com

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Cendant continues aggressive expansion of Days brands
POSTED 16 Apr 2004 . BY
Cendant Hotel Group Europe has franchised four further Days Inn and Days Hotel properties as part of its expansion plans.

Days Hotel Birmingham East and Days Inn Clacton on Sea will both open in July, taking the current portfolio to 36 properties. Days Inn Haverhill and Days Inn Nuneaton will open in March 2005.

The group has recently opened hotels in South Ruislip, London; Leicester; Dublin; Sedgemoor; Warwick and Gretna Green. Further announcements are expected regarding properties in Luton and Manchester.

The group aims to have an estate comprising 60 Days Inns, Days Hotels and serviced apartments by the end of 2004.

Belinda Atkins, director of operations for Cendant, said: “The rapid expansion of Days Inn reflects our aggressive development strategy of working with existing and new multi-unit partners to help them develop portfolios of largely purpose-built, modern hotels under a successful international brand.”

The company is also expected to unveil a new bedroom design for business rooms at Days Inn and Days Hotel properties later this year.

The new look rooms will see the introduction of zoned areas for sleeping, working and relaxing. Details: www.daysinn.com

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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