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NEWS
Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts

The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
  FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
  Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
  New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
  Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
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David Rockwell creates immersive magic destination, The Hand and The Eye
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NEWS
Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts
The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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