Visit London is to take five specially commissioned black cabs on a tour of the US to promote London as a destination to potential visitors.

Starting in Boston on 20 September, the five cabs will take in 13 US cities and cover 3,800 miles as they head to the finish in San Francisco.

The initiative has been planned to complement an autumn tourism marketing campaign for the US, highlighting the variety of London’s attractions using the strap line: London, it’s a different city every day. To highlight the experiences on offer in the British capital, the cabs will each be fitted with seats representing famous London landmarks.

The chosen drivers will be nominated by the public through ITV’s London Tonight and will be ambassadors for London, undertaking a busy schedule of media interviews, personal appearances and offering complementary rides in each city.

Between Boston and San Francisco, the convoy will pass through New York City, Philadelphia, Washington DC, Pittsburgh, Cleveland, Chicago, Des Moines, Omaha, Denver, Las Vegas and Los Angeles. Details: www.visitlondon.com