Cheshire and Warrington Tourism Board (CWTB) has invested £80,000 in producing and distributing 250,000 specially-commissioned tourism supplements through eight magazines including
Cheshire Life, Sussex Life, Lancashire Life and
Hertfordshire Life.
A further 10,000 copies of the supplement are being distribued through a mail-shot campaign and copies placed in Cheshire hotel rooms.
The 46-page publication, which was supported by the Northwest RDA, received financial backing from 18 commercial organisations in the region.
