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NEWS
Busch Entertainment to change its name
POSTED 02 Dec 2009 . BY Martin Nash
Theme park operator Busch Entertainment has changed its name to SeaWorld Parks & Entertainment.

The move follows Blackstone Capital's US$2.7bn (£1.62bn, 1.8bn euro) purchase of the company, the closing of the sale having been announced jointly on 1 December by Anheuser-Busch InBev and The Blackstone Group.

SeaWorld Parks & Entertainment operates 10 parks across the US, including SeaWorlds in Orlando, Fla., San Diego, Ca., and San Antonio, Tx.; Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove and Aquatica in Orlando; Sesame Place near Philadelphia, Pa.; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg.

The new name is designed to reflect the prominence of the SeaWorld brand in both the family travel industry and among the company's portfolio of parks.

Meanwhile, the Busch Gardens Tampa Bay park has unveiled four new behind-the-scenes tours for 2010 in a bid to allow visitors to learn more about a range of attractions at the park.

New experiences include the Rollercoaster Insider, a 45-minute tour offering an insight into the construction and maintenance of the park's rides, and the KaTonga Insider - a 45-minute tour behind the scenes of the KaTonga show.

The Tiger and Orang-utan Keeper Experience provides guests with a chance to help zookeepers prepare food for the animals and perform routine health exams, as well as taking part in orang-utan training sessions and giving park visitors to test their strength against tigers.

Jungala Insider, the fourth new tour, offers a behind-the-scenes view of how the attraction was designed for the benefit of both guests and animals, while also having the opportunity to meet the keepers and learn how Busch Gardens' Bengal tiger and Bornean orang-utans are cared for.

MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
NEWS
Busch Entertainment to change its name
POSTED 02 Dec 2009 . BY Martin Nash
Theme park operator Busch Entertainment has changed its name to SeaWorld Parks & Entertainment.

The move follows Blackstone Capital's US$2.7bn (£1.62bn, 1.8bn euro) purchase of the company, the closing of the sale having been announced jointly on 1 December by Anheuser-Busch InBev and The Blackstone Group.

SeaWorld Parks & Entertainment operates 10 parks across the US, including SeaWorlds in Orlando, Fla., San Diego, Ca., and San Antonio, Tx.; Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove and Aquatica in Orlando; Sesame Place near Philadelphia, Pa.; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg.

The new name is designed to reflect the prominence of the SeaWorld brand in both the family travel industry and among the company's portfolio of parks.

Meanwhile, the Busch Gardens Tampa Bay park has unveiled four new behind-the-scenes tours for 2010 in a bid to allow visitors to learn more about a range of attractions at the park.

New experiences include the Rollercoaster Insider, a 45-minute tour offering an insight into the construction and maintenance of the park's rides, and the KaTonga Insider - a 45-minute tour behind the scenes of the KaTonga show.

The Tiger and Orang-utan Keeper Experience provides guests with a chance to help zookeepers prepare food for the animals and perform routine health exams, as well as taking part in orang-utan training sessions and giving park visitors to test their strength against tigers.

Jungala Insider, the fourth new tour, offers a behind-the-scenes view of how the attraction was designed for the benefit of both guests and animals, while also having the opportunity to meet the keepers and learn how Busch Gardens' Bengal tiger and Bornean orang-utans are cared for.

MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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ATTRACTIONS MANAGEMENT NEWS
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