Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Burnham unveils physical activity proposals
POSTED 17 Aug 2009 . BY Pete Hayman
Health secretary Andy Burnham has announced details of new sports and physical activity schemes that will form part of the government's vision to improve fitness levels throughout the UK.

In a speech to industry representatives at Leisure Connection's Willesden Sports Centre in London on 13 August, Burnham identified four key aims as part of the government's ambitions to establish Britain as one of the healthiest and most active nations in Europe.

With more than 2.5 million people currently on incapacity benefits costing the economy £13bn and the industry £11bn each year, one of the main targets for the government is to use the National Health Service (NHS) to take a more proactive role in the promotion of healthy lifestyles as a main concern.

According to the Department of Health (DoH), more than a third of people currently on incapacity benefits suffer from either mental health issues or muscular or skeletal disorders, which could be addressed by tailored physical activity initiatives, while a 20 per cent increase in cycling could also save the NHS more than £50m a year in treatments.

The government is looking to establish a new inter-department agreement to ensure that healthy living is at the forefront of policy decisions, while it is also hoped that social attitudes can be altered so that physical activity is seen as a clinical need rather than a lifestyle choice.

Burnham said: "We need an ambition for physical activity commensurate with the ambition we've already shown in hosting this decade of sport. Just as five years ago, we set ourselves the target of coming fourth in the 2012 Olympic medal tables, now I want us to aspire to fourth place in the physical activity league tables over the next 10 years.

"This would be an unprecedented achievement, but I believe it is achievable and vital for dealing with the big challenges of our day."

Burnham also provided an update on the latest plans as part of the Change4Life initiative, which includes a new Dance Champions Group to promote dance participation in the lead up to 2012, and the new Swim4Life campaign to complement the existing free swimming scheme.

In addition, Mike Farrar has been appointed as a health champion for the NHS and will be responsible for ensuring that physical activity is placed at the heart of the health service.

RELATED STORIES
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Burnham unveils physical activity proposals
POSTED 17 Aug 2009 . BY Pete Hayman
Health secretary Andy Burnham has announced details of new sports and physical activity schemes that will form part of the government's vision to improve fitness levels throughout the UK.

In a speech to industry representatives at Leisure Connection's Willesden Sports Centre in London on 13 August, Burnham identified four key aims as part of the government's ambitions to establish Britain as one of the healthiest and most active nations in Europe.

With more than 2.5 million people currently on incapacity benefits costing the economy £13bn and the industry £11bn each year, one of the main targets for the government is to use the National Health Service (NHS) to take a more proactive role in the promotion of healthy lifestyles as a main concern.

According to the Department of Health (DoH), more than a third of people currently on incapacity benefits suffer from either mental health issues or muscular or skeletal disorders, which could be addressed by tailored physical activity initiatives, while a 20 per cent increase in cycling could also save the NHS more than £50m a year in treatments.

The government is looking to establish a new inter-department agreement to ensure that healthy living is at the forefront of policy decisions, while it is also hoped that social attitudes can be altered so that physical activity is seen as a clinical need rather than a lifestyle choice.

Burnham said: "We need an ambition for physical activity commensurate with the ambition we've already shown in hosting this decade of sport. Just as five years ago, we set ourselves the target of coming fourth in the 2012 Olympic medal tables, now I want us to aspire to fourth place in the physical activity league tables over the next 10 years.

"This would be an unprecedented achievement, but I believe it is achievable and vital for dealing with the big challenges of our day."

Burnham also provided an update on the latest plans as part of the Change4Life initiative, which includes a new Dance Champions Group to promote dance participation in the lead up to 2012, and the new Swim4Life campaign to complement the existing free swimming scheme.

In addition, Mike Farrar has been appointed as a health champion for the NHS and will be responsible for ensuring that physical activity is placed at the heart of the health service.

RELATED STORIES
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS