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NEWS
Brunswick sells Life Fitness to KPS Capital Partners for US$490m
POSTED 07 May 2019 . BY Tom Walker
The Life Fitness portfolio includes five equipment brands

We will work closely with KPS to develop and execute a focused strategic plan
– Jason Worthy
Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.

KPS – an investment firm which focuses on manufacturing and industrial companies across a number of industries – will acquire the entire Life Fitness estate, which includes five brands: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards.

Under the agreement, approved by Brunswick's board of directors, KPS will pay US$490m (€437m, £374m) in cash to acquire the business and its brands.

The transaction is expected to close during the second quarter of 2019, following receipt of regulatory approvals.

The move comes just months after Brunswick announced plans to spin off its fitness business and to run the wellness brands under an independent, standalone, publicly traded company called FitnessCo. At the time, the company said the move would allow the new company to "better address evolving commercial fitness marketplace trends".

Commenting on the sale, Jason Worthy, president, Life Fitness, said: "We're excited about this incredible opportunity to collaborate with a firm with a tremendous track-record of working with similar companies.

"KPS recognises our world-class brand positioning, the value of our customer relationships, our iconic standing within the fitness industry, and our long-term earning potential.

"We will work closely with KPS to develop and execute a focused strategic plan centred around our mission to inspire healthier lives.

"We will build upon our long and successful history of product development and technology leadership, with the goal of providing the highest-quality solutions and services for a broad range of fitness facilities and fitness consumers."

The move is seen as a way for Brunswick to concentrate in the marine equipment business.

KPS' investments in leisure include TaylorMade Golf and North American Breweries.
Life Fitness' product line includes the SYNRGY360 concept
RELATED STORIES
  Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.


Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy.
  Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.


Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy.
  Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
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NEWS
Brunswick sells Life Fitness to KPS Capital Partners for US$490m
POSTED 07 May 2019 . BY Tom Walker
The Life Fitness portfolio includes five equipment brands
We will work closely with KPS to develop and execute a focused strategic plan
– Jason Worthy
Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.

KPS – an investment firm which focuses on manufacturing and industrial companies across a number of industries – will acquire the entire Life Fitness estate, which includes five brands: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards.

Under the agreement, approved by Brunswick's board of directors, KPS will pay US$490m (€437m, £374m) in cash to acquire the business and its brands.

The transaction is expected to close during the second quarter of 2019, following receipt of regulatory approvals.

The move comes just months after Brunswick announced plans to spin off its fitness business and to run the wellness brands under an independent, standalone, publicly traded company called FitnessCo. At the time, the company said the move would allow the new company to "better address evolving commercial fitness marketplace trends".

Commenting on the sale, Jason Worthy, president, Life Fitness, said: "We're excited about this incredible opportunity to collaborate with a firm with a tremendous track-record of working with similar companies.

"KPS recognises our world-class brand positioning, the value of our customer relationships, our iconic standing within the fitness industry, and our long-term earning potential.

"We will work closely with KPS to develop and execute a focused strategic plan centred around our mission to inspire healthier lives.

"We will build upon our long and successful history of product development and technology leadership, with the goal of providing the highest-quality solutions and services for a broad range of fitness facilities and fitness consumers."

The move is seen as a way for Brunswick to concentrate in the marine equipment business.

KPS' investments in leisure include TaylorMade Golf and North American Breweries.
Life Fitness' product line includes the SYNRGY360 concept
RELATED STORIES
Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.


Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy.
Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.


Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy.
Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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