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NEWS
Brits taking more holidays at home
POSTED 27 Aug 2009 . BY Martin Nash
VisitEngland has released figures from the United Kingdom Tourism Survey showing that holiday trips taken by UK residents in England in the first quarter of 2009 are up by 13 per cent.

The figure equates to 1.2m more holiday trips and over five million extra nights' holiday taken than in the same period of 2008.

While overall trips, including business and visiting friends and family, from the January to April period have remained at a stable 27m, the holiday sector has benefited from Brits choosing to take their breaks close to home this year.

James Berresford, chief executive of VisitEngland, said that after much speculation and expectation about 2009 being the year to holiday at home - with ONS statistics confirming that outbound travel from Britain is down 18 per cent over the same period - the results are encouraging.

"Time will tell if the trend for holidaying at home continues throughout the summer, but these early indications that people are rediscovering holidays in England is welcome news to the leisure tourism sector."

The report shows that overall trips taken throughout England in the month of April have increased by 34 per cent, though the Easter break falling in April rather than March in 2009 undoubtedly a significant factor in the rise. Business travel over the four month period is, however, down by 11 per cent, as companies continue to look for ways to save money in a difficult economic climate.

The total amount spent on overnight travel since January is down by five per cent overall across types of trips, but the holiday sector in England has again bucked the trend, with an increase of four per cent over the same period.

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Jobs    News   Products   Magazine   Subscribe
NEWS
Brits taking more holidays at home
POSTED 27 Aug 2009 . BY Martin Nash
VisitEngland has released figures from the United Kingdom Tourism Survey showing that holiday trips taken by UK residents in England in the first quarter of 2009 are up by 13 per cent.

The figure equates to 1.2m more holiday trips and over five million extra nights' holiday taken than in the same period of 2008.

While overall trips, including business and visiting friends and family, from the January to April period have remained at a stable 27m, the holiday sector has benefited from Brits choosing to take their breaks close to home this year.

James Berresford, chief executive of VisitEngland, said that after much speculation and expectation about 2009 being the year to holiday at home - with ONS statistics confirming that outbound travel from Britain is down 18 per cent over the same period - the results are encouraging.

"Time will tell if the trend for holidaying at home continues throughout the summer, but these early indications that people are rediscovering holidays in England is welcome news to the leisure tourism sector."

The report shows that overall trips taken throughout England in the month of April have increased by 34 per cent, though the Easter break falling in April rather than March in 2009 undoubtedly a significant factor in the rise. Business travel over the four month period is, however, down by 11 per cent, as companies continue to look for ways to save money in a difficult economic climate.

The total amount spent on overnight travel since January is down by five per cent overall across types of trips, but the holiday sector in England has again bucked the trend, with an increase of four per cent over the same period.

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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