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NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
  ‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
  British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
  Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
  More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
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NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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