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NEWS
Brexit bonus for Merlin as weakened pound boosts profits
POSTED 29 Jul 2016 . BY Tom Anstey
Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks
Merlin Entertainments is forecasting a boost in profits as a result of the fall in value of the pound stemming from Britain’s decision to leave the European Union (EU).

Merlin – one of the largest attractions operators in the world, second only to Disney – has forecast a percentage boost for the UK-based company, with 70 per cent of what it earns coming from outside Britain.

This coupled with Merlin CEO Nick Varney predicting last month that the weakened pound could attract an influx of visitors means the company is benefitting despite a volatile financial market.

According to Merlin’s chief financial officer Andrew Carr, the company’s 2016 results should be strong if the pound's weakness against the dollar and euro persists. Carr added that the forecast would result in a “mid to high single-digit percentage” increase if current financial rates are maintained.

Reporting its half-year results, Merlin, which operates more than 100 attractions worldwide, recorded profits of £50m (US$65.8m, €59.2m). The operator added that overall revenue year-on-year had grown 5.3 per cent to £573m (US$754m, €679m), with a 3 percentage point benefit from currency movements.

Visitor numbers for the period grew 1.1 per cent to 28 million, but like-for-like revenue was down 1.1 per cent, which Merlin attributed to a “challenging landscape” for its midway attractions and significantly lower visitor number at Alton Towers stemming from the Smiler accident in June last year.

Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks, the latest of which is due to open this year in Dubai. Merlin’s midway trading performance is expected to remain “subdued” with the London market, which the operator said would be “challenging in the near term”.
RELATED STORIES
  Struggling pound could bring UK tourism boom, says Varney


Merlin Entertainments CEO and British Hospitality Association (BHA) chair Nick Varney has said that the UK’s decision to leave the European Union could actually bring an influx of visitors based on the weakened value of the struggling pound.
  Merlin putting forward plans for long-rumoured Legoland NY


Merlin Entertainments will put forward plans for its largest Legoland theme park ever, with a special presentation outlining the project in Goshen, New York, to take place on 14 June.
  Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
  Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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Jobs    News   Products   Magazine   Subscribe
NEWS
Brexit bonus for Merlin as weakened pound boosts profits
POSTED 29 Jul 2016 . BY Tom Anstey
Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks
Merlin Entertainments is forecasting a boost in profits as a result of the fall in value of the pound stemming from Britain’s decision to leave the European Union (EU).

Merlin – one of the largest attractions operators in the world, second only to Disney – has forecast a percentage boost for the UK-based company, with 70 per cent of what it earns coming from outside Britain.

This coupled with Merlin CEO Nick Varney predicting last month that the weakened pound could attract an influx of visitors means the company is benefitting despite a volatile financial market.

According to Merlin’s chief financial officer Andrew Carr, the company’s 2016 results should be strong if the pound's weakness against the dollar and euro persists. Carr added that the forecast would result in a “mid to high single-digit percentage” increase if current financial rates are maintained.

Reporting its half-year results, Merlin, which operates more than 100 attractions worldwide, recorded profits of £50m (US$65.8m, €59.2m). The operator added that overall revenue year-on-year had grown 5.3 per cent to £573m (US$754m, €679m), with a 3 percentage point benefit from currency movements.

Visitor numbers for the period grew 1.1 per cent to 28 million, but like-for-like revenue was down 1.1 per cent, which Merlin attributed to a “challenging landscape” for its midway attractions and significantly lower visitor number at Alton Towers stemming from the Smiler accident in June last year.

Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks, the latest of which is due to open this year in Dubai. Merlin’s midway trading performance is expected to remain “subdued” with the London market, which the operator said would be “challenging in the near term”.
RELATED STORIES
Struggling pound could bring UK tourism boom, says Varney


Merlin Entertainments CEO and British Hospitality Association (BHA) chair Nick Varney has said that the UK’s decision to leave the European Union could actually bring an influx of visitors based on the weakened value of the struggling pound.
Merlin putting forward plans for long-rumoured Legoland NY


Merlin Entertainments will put forward plans for its largest Legoland theme park ever, with a special presentation outlining the project in Goshen, New York, to take place on 14 June.
Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS