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NEWS
Brexit bonus for Merlin as weakened pound boosts profits
POSTED 29 Jul 2016 . BY Tom Anstey
Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks
Merlin Entertainments is forecasting a boost in profits as a result of the fall in value of the pound stemming from Britain’s decision to leave the European Union (EU).

Merlin – one of the largest attractions operators in the world, second only to Disney – has forecast a percentage boost for the UK-based company, with 70 per cent of what it earns coming from outside Britain.

This coupled with Merlin CEO Nick Varney predicting last month that the weakened pound could attract an influx of visitors means the company is benefitting despite a volatile financial market.

According to Merlin’s chief financial officer Andrew Carr, the company’s 2016 results should be strong if the pound's weakness against the dollar and euro persists. Carr added that the forecast would result in a “mid to high single-digit percentage” increase if current financial rates are maintained.

Reporting its half-year results, Merlin, which operates more than 100 attractions worldwide, recorded profits of £50m (US$65.8m, €59.2m). The operator added that overall revenue year-on-year had grown 5.3 per cent to £573m (US$754m, €679m), with a 3 percentage point benefit from currency movements.

Visitor numbers for the period grew 1.1 per cent to 28 million, but like-for-like revenue was down 1.1 per cent, which Merlin attributed to a “challenging landscape” for its midway attractions and significantly lower visitor number at Alton Towers stemming from the Smiler accident in June last year.

Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks, the latest of which is due to open this year in Dubai. Merlin’s midway trading performance is expected to remain “subdued” with the London market, which the operator said would be “challenging in the near term”.
RELATED STORIES
  Struggling pound could bring UK tourism boom, says Varney


Merlin Entertainments CEO and British Hospitality Association (BHA) chair Nick Varney has said that the UK’s decision to leave the European Union could actually bring an influx of visitors based on the weakened value of the struggling pound.
  Merlin putting forward plans for long-rumoured Legoland NY


Merlin Entertainments will put forward plans for its largest Legoland theme park ever, with a special presentation outlining the project in Goshen, New York, to take place on 14 June.
  Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
  Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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NEWS
Brexit bonus for Merlin as weakened pound boosts profits
POSTED 29 Jul 2016 . BY Tom Anstey
Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks
Merlin Entertainments is forecasting a boost in profits as a result of the fall in value of the pound stemming from Britain’s decision to leave the European Union (EU).

Merlin – one of the largest attractions operators in the world, second only to Disney – has forecast a percentage boost for the UK-based company, with 70 per cent of what it earns coming from outside Britain.

This coupled with Merlin CEO Nick Varney predicting last month that the weakened pound could attract an influx of visitors means the company is benefitting despite a volatile financial market.

According to Merlin’s chief financial officer Andrew Carr, the company’s 2016 results should be strong if the pound's weakness against the dollar and euro persists. Carr added that the forecast would result in a “mid to high single-digit percentage” increase if current financial rates are maintained.

Reporting its half-year results, Merlin, which operates more than 100 attractions worldwide, recorded profits of £50m (US$65.8m, €59.2m). The operator added that overall revenue year-on-year had grown 5.3 per cent to £573m (US$754m, €679m), with a 3 percentage point benefit from currency movements.

Visitor numbers for the period grew 1.1 per cent to 28 million, but like-for-like revenue was down 1.1 per cent, which Merlin attributed to a “challenging landscape” for its midway attractions and significantly lower visitor number at Alton Towers stemming from the Smiler accident in June last year.

Merlin said it expects further recovery for its Resort Theme Park portfolio, which was down 9.1 per cent, with additional growth coming from its Legoland parks, the latest of which is due to open this year in Dubai. Merlin’s midway trading performance is expected to remain “subdued” with the London market, which the operator said would be “challenging in the near term”.
RELATED STORIES
Struggling pound could bring UK tourism boom, says Varney


Merlin Entertainments CEO and British Hospitality Association (BHA) chair Nick Varney has said that the UK’s decision to leave the European Union could actually bring an influx of visitors based on the weakened value of the struggling pound.
Merlin putting forward plans for long-rumoured Legoland NY


Merlin Entertainments will put forward plans for its largest Legoland theme park ever, with a special presentation outlining the project in Goshen, New York, to take place on 14 June.
Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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