Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
POSTED 25 Nov 2022 . BY Tom Walker
Within 24 hours of his re-appointment, Iger has made it clear that the company is set for a shake-up Credit: Disney
Disney is set to under go a "major restructuring" following the shock return of CEO Bob Iger
Iger previously steered Disney from 2005 until 2020 when his contract expired
The company will refocus on creativity and storytelling
His arrival follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.

Iger, who steered Disney as CEO from 2005 until 2020 – when his contract expired – returned to the entertainment giant this week.

His return follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020 – just as the COVID-19 pandemic began hitting the entertainment and visitor attraction industry hard.

The Financial Times is reporting that Disney had already paid Iger a US$10m consultancy fee in a bid to support Chapek last year.

Within 24 hours of his re-appointment, Iger made it clear that the company is set for a shake-up.

This was signalled by the exit of Kareem Daniel, the head of Disney's media and entertainment distribution division, who was seen as a key Chapek ally.

In an email sent to employees, Iger said he plans to restructure things "in a way that honours and respects creativity" and places storytelling at the heart of operations.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said.

“Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.

"I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

During his 15 years as CEO, Iger helped build Disney into one of the world’s most successful media and entertainment companies with a strategic vision focused on creative excellence, technological innovation and international growth.

He expanded on Disney’s legacy of storytelling with the acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox.

The themed entertainment industry has praised the return to storytelling and creativity, with Meow Wolf's Vince Kadlubek saying: "100% – for a creative company, storytelling is everything.

"Disney has been a monumental influence to so many of us. The art and storytelling inspired generations.

"Yes, it ultimately inspired Meow Wolf, but as art and storytelling became a byproduct of business metrics, rather than the other way around, the affinity to the Disney brand flipped and bringing up the name “Disney” to most artists would get an eye-roll, so this shift back to creativity by one of the greatest business leaders of our time is so refreshing to see – hopefully it produces incredible projects.

"Can Disney be original again? Can it be unprecedented? Can it take risks? Can it be surprising?" said Kadlubek. "That’d be amazing to see! I’m cheering for Disney and can’t wait to see what they can do when creativity leads again."


READ BOB IGER'S MESSAGE TO THE DISNEY TEAM IN FULL

Dear Fellow Employees and Cast Members,

It is with an incredible sense of gratitude and humility – and, I must admit, a bit of amazement – that I write to you this evening with the news that I am returning to The Walt Disney Company as Chief Executive Officer.

When I look at the creative success of our teams across our Studios, Disney General Entertainment, ESPN and International, the rapid growth of our streaming services, the phenomenal reimagining and rebound of our parks, the continued great work of ABC News, and so many other achievements across our businesses, I am in awe of your accomplishments and I am excited to embark with you on many new endeavors.

I know this company has asked so much of you during the past three years, and these times certainly remain quite challenging, but as you have heard me say before, I am an optimist, and if I learned one thing from my years at Disney, it is that even in the face of uncertainty – perhaps especially in the face of uncertainty – our employees and cast members achieve the impossible.

You will be hearing more from me and your leaders tomorrow and in the weeks ahead. In the meantime, allow me to express my deep gratitude for all that you do. Disney holds a special place in the hearts of people around the globe thanks to you, and your dedication to this company and its mission to bring joy to people through great storytelling is an inspiration to me every single day.

Bob Iger
RELATED STORIES
  Disney places 100,000 workers on unpaid leave – plans to save US$500m a month


Walt Disney is set to stop paying more than 100,000 of its theme park and hotel workers as the entertainment giant struggles with coronavirus closures.
  Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19


Disney's executive chair Bob Iger will forgo his salary for the year, with the company's new CEO Bob Chapek also taking a 50 per cent pay cut.
  Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19


Disney's executive chair Bob Iger will forgo his salary for the year, with the company's new CEO Bob Chapek also taking a 50 per cent pay cut.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
POSTED 25 Nov 2022 . BY Tom Walker
Within 24 hours of his re-appointment, Iger has made it clear that the company is set for a shake-up Credit: Disney
Disney is set to under go a "major restructuring" following the shock return of CEO Bob Iger
Iger previously steered Disney from 2005 until 2020 when his contract expired
The company will refocus on creativity and storytelling
His arrival follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.

Iger, who steered Disney as CEO from 2005 until 2020 – when his contract expired – returned to the entertainment giant this week.

His return follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020 – just as the COVID-19 pandemic began hitting the entertainment and visitor attraction industry hard.

The Financial Times is reporting that Disney had already paid Iger a US$10m consultancy fee in a bid to support Chapek last year.

Within 24 hours of his re-appointment, Iger made it clear that the company is set for a shake-up.

This was signalled by the exit of Kareem Daniel, the head of Disney's media and entertainment distribution division, who was seen as a key Chapek ally.

In an email sent to employees, Iger said he plans to restructure things "in a way that honours and respects creativity" and places storytelling at the heart of operations.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said.

“Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.

"I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

During his 15 years as CEO, Iger helped build Disney into one of the world’s most successful media and entertainment companies with a strategic vision focused on creative excellence, technological innovation and international growth.

He expanded on Disney’s legacy of storytelling with the acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox.

The themed entertainment industry has praised the return to storytelling and creativity, with Meow Wolf's Vince Kadlubek saying: "100% – for a creative company, storytelling is everything.

"Disney has been a monumental influence to so many of us. The art and storytelling inspired generations.

"Yes, it ultimately inspired Meow Wolf, but as art and storytelling became a byproduct of business metrics, rather than the other way around, the affinity to the Disney brand flipped and bringing up the name “Disney” to most artists would get an eye-roll, so this shift back to creativity by one of the greatest business leaders of our time is so refreshing to see – hopefully it produces incredible projects.

"Can Disney be original again? Can it be unprecedented? Can it take risks? Can it be surprising?" said Kadlubek. "That’d be amazing to see! I’m cheering for Disney and can’t wait to see what they can do when creativity leads again."


READ BOB IGER'S MESSAGE TO THE DISNEY TEAM IN FULL

Dear Fellow Employees and Cast Members,

It is with an incredible sense of gratitude and humility – and, I must admit, a bit of amazement – that I write to you this evening with the news that I am returning to The Walt Disney Company as Chief Executive Officer.

When I look at the creative success of our teams across our Studios, Disney General Entertainment, ESPN and International, the rapid growth of our streaming services, the phenomenal reimagining and rebound of our parks, the continued great work of ABC News, and so many other achievements across our businesses, I am in awe of your accomplishments and I am excited to embark with you on many new endeavors.

I know this company has asked so much of you during the past three years, and these times certainly remain quite challenging, but as you have heard me say before, I am an optimist, and if I learned one thing from my years at Disney, it is that even in the face of uncertainty – perhaps especially in the face of uncertainty – our employees and cast members achieve the impossible.

You will be hearing more from me and your leaders tomorrow and in the weeks ahead. In the meantime, allow me to express my deep gratitude for all that you do. Disney holds a special place in the hearts of people around the globe thanks to you, and your dedication to this company and its mission to bring joy to people through great storytelling is an inspiration to me every single day.

Bob Iger
RELATED STORIES
Disney places 100,000 workers on unpaid leave – plans to save US$500m a month


Walt Disney is set to stop paying more than 100,000 of its theme park and hotel workers as the entertainment giant struggles with coronavirus closures.
Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19


Disney's executive chair Bob Iger will forgo his salary for the year, with the company's new CEO Bob Chapek also taking a 50 per cent pay cut.
Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19


Disney's executive chair Bob Iger will forgo his salary for the year, with the company's new CEO Bob Chapek also taking a 50 per cent pay cut.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS