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NEWS
Blackstone acquires SeaWorld, Busch Gardens for US$2.7bn
POSTED 07 Oct 2009 . BY Luke Tuchscherer
Blackstone has reached an agreement with Anheuser-Busch InBev to acquire 10 major US attractions - including the SeaWorld and Busch Gardens chains - for US$2.7bn (£1.69bn, 1.83bn euro).

As reported in Leisure Opportunities earlier this week, the deal includes the SeaWorld parks in Orlando, San Antonio and San Diego, two Busch Gardens parks in Tampa and Williamsburg and other family attractions in Orlando, Tampa, Williamsburg and Langhorne.

The parks fall under Anheuser-Busch's wholly-owned subsidiary, Busch Entertainment Corporation (BEC), the second largest entertainment park operator in the US with around 25 million annual visitors.

The deal is comprised of a cash payment of US$2.3bn and a right to participate in Blackstone's return on its initial investment, capped at US$400m.

Carlos Brito, chief executive of Anheuser-Busch InBev, said: "BEC is a high performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev. We are pleased to have reached an agreement with a buyer who understands the industry and has a strategic vision for the business."

Jim Atchison, president of BEC, added: "This transaction represents an exciting new chapter for BEC and the thousands of dedicated employees of our team. Blackstone is uniquely experienced to help us take the company to new heights and I look forward to working together to grow this business."

Debt financing in support of the deal will be comprised of senior secured credit facilities - provided by BofA Merrill Lynch, Barclays Capital, Deutsche Bank, Goldman Sachs and Mizuho Corporate Bank - and mezzanine debt , provided by Goldman Sachs and funds managed by GSO Capital Partners.

Blackstone already owns Merlin Entertainments, the second largest visitor attraction operator in the world. According to Blackstone, the Busch portfolio of parks will be operated separately to Merlin and there are currently no plans to merge the operations of the two.

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NEWS
Blackstone acquires SeaWorld, Busch Gardens for US$2.7bn
POSTED 07 Oct 2009 . BY Luke Tuchscherer
Blackstone has reached an agreement with Anheuser-Busch InBev to acquire 10 major US attractions - including the SeaWorld and Busch Gardens chains - for US$2.7bn (£1.69bn, 1.83bn euro).

As reported in Leisure Opportunities earlier this week, the deal includes the SeaWorld parks in Orlando, San Antonio and San Diego, two Busch Gardens parks in Tampa and Williamsburg and other family attractions in Orlando, Tampa, Williamsburg and Langhorne.

The parks fall under Anheuser-Busch's wholly-owned subsidiary, Busch Entertainment Corporation (BEC), the second largest entertainment park operator in the US with around 25 million annual visitors.

The deal is comprised of a cash payment of US$2.3bn and a right to participate in Blackstone's return on its initial investment, capped at US$400m.

Carlos Brito, chief executive of Anheuser-Busch InBev, said: "BEC is a high performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev. We are pleased to have reached an agreement with a buyer who understands the industry and has a strategic vision for the business."

Jim Atchison, president of BEC, added: "This transaction represents an exciting new chapter for BEC and the thousands of dedicated employees of our team. Blackstone is uniquely experienced to help us take the company to new heights and I look forward to working together to grow this business."

Debt financing in support of the deal will be comprised of senior secured credit facilities - provided by BofA Merrill Lynch, Barclays Capital, Deutsche Bank, Goldman Sachs and Mizuho Corporate Bank - and mezzanine debt , provided by Goldman Sachs and funds managed by GSO Capital Partners.

Blackstone already owns Merlin Entertainments, the second largest visitor attraction operator in the world. According to Blackstone, the Busch portfolio of parks will be operated separately to Merlin and there are currently no plans to merge the operations of the two.

MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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