Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Blackstone acquires SeaWorld, Busch Gardens for US$2.7bn
POSTED 07 Oct 2009 . BY Luke Tuchscherer
Blackstone has reached an agreement with Anheuser-Busch InBev to acquire 10 major US attractions - including the SeaWorld and Busch Gardens chains - for US$2.7bn (£1.69bn, 1.83bn euro).

As reported in Leisure Opportunities earlier this week, the deal includes the SeaWorld parks in Orlando, San Antonio and San Diego, two Busch Gardens parks in Tampa and Williamsburg and other family attractions in Orlando, Tampa, Williamsburg and Langhorne.

The parks fall under Anheuser-Busch's wholly-owned subsidiary, Busch Entertainment Corporation (BEC), the second largest entertainment park operator in the US with around 25 million annual visitors.

The deal is comprised of a cash payment of US$2.3bn and a right to participate in Blackstone's return on its initial investment, capped at US$400m.

Carlos Brito, chief executive of Anheuser-Busch InBev, said: "BEC is a high performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev. We are pleased to have reached an agreement with a buyer who understands the industry and has a strategic vision for the business."

Jim Atchison, president of BEC, added: "This transaction represents an exciting new chapter for BEC and the thousands of dedicated employees of our team. Blackstone is uniquely experienced to help us take the company to new heights and I look forward to working together to grow this business."

Debt financing in support of the deal will be comprised of senior secured credit facilities - provided by BofA Merrill Lynch, Barclays Capital, Deutsche Bank, Goldman Sachs and Mizuho Corporate Bank - and mezzanine debt , provided by Goldman Sachs and funds managed by GSO Capital Partners.

Blackstone already owns Merlin Entertainments, the second largest visitor attraction operator in the world. According to Blackstone, the Busch portfolio of parks will be operated separately to Merlin and there are currently no plans to merge the operations of the two.

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Blackstone acquires SeaWorld, Busch Gardens for US$2.7bn
POSTED 07 Oct 2009 . BY Luke Tuchscherer
Blackstone has reached an agreement with Anheuser-Busch InBev to acquire 10 major US attractions - including the SeaWorld and Busch Gardens chains - for US$2.7bn (£1.69bn, 1.83bn euro).

As reported in Leisure Opportunities earlier this week, the deal includes the SeaWorld parks in Orlando, San Antonio and San Diego, two Busch Gardens parks in Tampa and Williamsburg and other family attractions in Orlando, Tampa, Williamsburg and Langhorne.

The parks fall under Anheuser-Busch's wholly-owned subsidiary, Busch Entertainment Corporation (BEC), the second largest entertainment park operator in the US with around 25 million annual visitors.

The deal is comprised of a cash payment of US$2.3bn and a right to participate in Blackstone's return on its initial investment, capped at US$400m.

Carlos Brito, chief executive of Anheuser-Busch InBev, said: "BEC is a high performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev. We are pleased to have reached an agreement with a buyer who understands the industry and has a strategic vision for the business."

Jim Atchison, president of BEC, added: "This transaction represents an exciting new chapter for BEC and the thousands of dedicated employees of our team. Blackstone is uniquely experienced to help us take the company to new heights and I look forward to working together to grow this business."

Debt financing in support of the deal will be comprised of senior secured credit facilities - provided by BofA Merrill Lynch, Barclays Capital, Deutsche Bank, Goldman Sachs and Mizuho Corporate Bank - and mezzanine debt , provided by Goldman Sachs and funds managed by GSO Capital Partners.

Blackstone already owns Merlin Entertainments, the second largest visitor attraction operator in the world. According to Blackstone, the Busch portfolio of parks will be operated separately to Merlin and there are currently no plans to merge the operations of the two.

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS