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Bjarke Ingels: ‘BIG don’t do anything just for fun’
POSTED 20 Apr 2016 . BY Kim Megson
Bjarke Ingels said architects should 'find a real reason to do things differently' Credit: Jonas Bie
Bjarke Ingels has insisted that his unorthodox buildings "are not just for fun", and demonstrate how architects can respond to new development restrictions in unique and interesting ways.

Speaking in an interview with the Council on Tall Buildings and Urban Habitat, the founder of architecture studio BIG – who have unveiled a spate of high-profile new leisure projects in recent months – said that for every new project he identifies a unique challenge "which allows you to discover something you haven't done before and otherwise wouldn't be possible.”

Ingels insisted that despite the playful nature of many BIG projects – such as their Copenhagen waste treatment plant, which has a ski slope running down it – "our method is a sort of sobriety.”

“We don't do it for fun, we do it because it makes sense," he said. "Our buildings don't look different just to be different, they look different because they perform differently. They uncover a new necessity or unexplored potential."

Ingels argued that while architects ultimately have almost no control over the parameters they have to work in, they can control whether they identify changes in these parameters and accommodate them.

“You can find a real reason to do things differently," he said. "Instead of having to come up with a nice decor for the same building you designed last year, you have to find out what is inherently new about this building that forces it to be different and how you can accommodate that difference in a way that forces you to explore new forms and materials."

Despite this, he claimed that too many architects refuse to adapt to the challenges of a project because they "already know the answer before they've even heard the question."

He said: “It’s a phenomenon called 'skilled incompetence', where because you're so experienced you don’t question the question, or have the question rephrased, or elaborate on the question, or even listen to the question – because you already know the answer."

During the interview, Ingels also reflected on the changing typology of skyscrapers, which has allowed his studio to design unique structures such as the VIA 57 West ‘courtscraper’ and the Two World Trade Center (2WTC).

He said: “The range of what is a skyscraper and what happens inside a skyscraper is changing and expanding. It's always about trying to refine the parameters by which you design the high rise.

“With 2WTC, it's no longer a single floor plate repeated. It’s like a series of buildings within the building, with one stack on top of each other. In this specific design that opens up the possibility that on several floors you will have large common areas that expand out to huge hanging gardens so that even 1,000ft in the air you have access to a 6,000sq ft garden.”

Ingels acknowledged that "there has definitely been a tendency towards ‘perfume bottle’ skyscraper design" by architects in the past, but a sculptural approach must be justified, adding "if it's arbitrary it's not interesting.”

PROJECT PROFILE:

W57
Bjarke Ingels' W57 'Courtscraper' project in New York's Hell's Kitchen is taking shape, with the first interior construction site photos posted last night on NY Curbed via Field Condition.


RELATED STORIES
  New images revealed of BIG's stunning 'courtscraper' ahead of March opening


The first images have been released of the completed interiors and final exteriors of Bjarke Ingels W57 ‘Courtscraper’ in New York’s Manhattan borough, ahead of its opening to residents next month.
  BIG unveil 1,000ft New York tower with cascading green terraces


With the W57 ‘Courtscraper’ nearly finished and the 2 World Trade Center building still in development, Bjarke Ingels Group (BIG) have unveiled their vision for another striking New York tower: a green-infused 65-storey glass structure called The Spiral.
  Richard Meier, Bjarke Ingels, Annabelle Selldorf and Rick Cook debate the future of New York's skyline


Four of the world's best-known architects have united in calling for New York developers to create more public leisure space.
  Take a flying tour of Bjarke Ingels' New York 'courtscraper'


Bjarke Ingels Group hotly-anticipated New York ‘courtscraper’ is nearing completion, with dramatic new video footage – captured by a GoPro camera attached to a crane – showing the final panels being added to the structure’s cladding.
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NEWS
Bjarke Ingels: ‘BIG don’t do anything just for fun’
POSTED 20 Apr 2016 . BY Kim Megson
Bjarke Ingels said architects should 'find a real reason to do things differently' Credit: Jonas Bie
Bjarke Ingels has insisted that his unorthodox buildings "are not just for fun", and demonstrate how architects can respond to new development restrictions in unique and interesting ways.

Speaking in an interview with the Council on Tall Buildings and Urban Habitat, the founder of architecture studio BIG – who have unveiled a spate of high-profile new leisure projects in recent months – said that for every new project he identifies a unique challenge "which allows you to discover something you haven't done before and otherwise wouldn't be possible.”

Ingels insisted that despite the playful nature of many BIG projects – such as their Copenhagen waste treatment plant, which has a ski slope running down it – "our method is a sort of sobriety.”

“We don't do it for fun, we do it because it makes sense," he said. "Our buildings don't look different just to be different, they look different because they perform differently. They uncover a new necessity or unexplored potential."

Ingels argued that while architects ultimately have almost no control over the parameters they have to work in, they can control whether they identify changes in these parameters and accommodate them.

“You can find a real reason to do things differently," he said. "Instead of having to come up with a nice decor for the same building you designed last year, you have to find out what is inherently new about this building that forces it to be different and how you can accommodate that difference in a way that forces you to explore new forms and materials."

Despite this, he claimed that too many architects refuse to adapt to the challenges of a project because they "already know the answer before they've even heard the question."

He said: “It’s a phenomenon called 'skilled incompetence', where because you're so experienced you don’t question the question, or have the question rephrased, or elaborate on the question, or even listen to the question – because you already know the answer."

During the interview, Ingels also reflected on the changing typology of skyscrapers, which has allowed his studio to design unique structures such as the VIA 57 West ‘courtscraper’ and the Two World Trade Center (2WTC).

He said: “The range of what is a skyscraper and what happens inside a skyscraper is changing and expanding. It's always about trying to refine the parameters by which you design the high rise.

“With 2WTC, it's no longer a single floor plate repeated. It’s like a series of buildings within the building, with one stack on top of each other. In this specific design that opens up the possibility that on several floors you will have large common areas that expand out to huge hanging gardens so that even 1,000ft in the air you have access to a 6,000sq ft garden.”

Ingels acknowledged that "there has definitely been a tendency towards ‘perfume bottle’ skyscraper design" by architects in the past, but a sculptural approach must be justified, adding "if it's arbitrary it's not interesting.”

RELATED STORIES
New images revealed of BIG's stunning 'courtscraper' ahead of March opening


The first images have been released of the completed interiors and final exteriors of Bjarke Ingels W57 ‘Courtscraper’ in New York’s Manhattan borough, ahead of its opening to residents next month.
BIG unveil 1,000ft New York tower with cascading green terraces


With the W57 ‘Courtscraper’ nearly finished and the 2 World Trade Center building still in development, Bjarke Ingels Group (BIG) have unveiled their vision for another striking New York tower: a green-infused 65-storey glass structure called The Spiral.
Richard Meier, Bjarke Ingels, Annabelle Selldorf and Rick Cook debate the future of New York's skyline


Four of the world's best-known architects have united in calling for New York developers to create more public leisure space.
Take a flying tour of Bjarke Ingels' New York 'courtscraper'


Bjarke Ingels Group hotly-anticipated New York ‘courtscraper’ is nearing completion, with dramatic new video footage – captured by a GoPro camera attached to a crane – showing the final panels being added to the structure’s cladding.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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