A new conference called China – the Future of Travel has been launched to improve European and Chinese relations in the tourism sector.
VisitBritain, Visit London, China-Britain Business Council, World Travel & Tourism Council, UKinbound and the Chinese tourism authorities are supporting the scheme, which marks the first pan-industry conference on bi-lateral tourism relations between China and Europe.
The event will take place in London, in conjunction with World Travel Market, in November.
A large Chinese delegation of tourism officials, travel professionals and the media will attend the conference to learn about Europe’s experience in tourism, meet business partners and consider Europe’s inbound investment opportunities.
