Art Everywhere, a project backed by artists, has launched to bring art further into the public domain by displaying famous pieces on advertising hoardings, tube stations, black cabs and buses for two weeks.

The project will display 57 public-chosen works across 22,000 sites, with a projected audience of 90 per cent of the UK laying eyes on the pieces.

The featured works include the likes of John William Waterhouse’s The Lady of Shalott, Blaze by Bridget Riley and Holbein’s The Ambassadors, as well as works from Tracey Emin, Lucian Freud and Francis Bacon.

Other locations to feature the works include high streets, major roads, supermarkets, shopping malls, office buildings, cinemas, health clubs and bars. These will run alongside pieces being displayed on 2000 London buses and 1000 black cabs.

Each of the physical posters use image-recognition and augmented reality technology via Blippar to make the displays interactive. Users will be able to use an app and point their phones at the works of art to obtain information about each piece.

Art Everywhere has also set up a website to enable members of the public to access a map showing each of the art locations.

The project has been backed by artists, curators, media owners and entrepreneurs, while the general public crowd-funded over £30,000 to ensure the project happened.

Art Everywhere is a collaborative project between Richard Reed, (co-founder of Innocent
Drinks), the Art Fund, Tate, the poster industry, and 101 creative agency, while media owners involved include Clearchannel, CBS Outdoor, JC Decaux , Ocean Outdoor and Primesight.

The Art Everywhere project runs from the 12th–25th August.

More details on the Art Everywhere project are available here: www.arteverywhere.org.uk/