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NEWS
Apple Park Visitor Center opens to the public, providing panoramic views of futuristic HQ
POSTED 25 Nov 2017 . BY Kim Megson
The building is formed of a transparent envelope situated below a cantilevering carbon-fibre roof, which hosts an expansive terrace offering a panoramic view of Apple Park Credit: Apple
The idea was to create a delicate pavilion where visitors can enjoy the same material palette and meticulous detailing seen in the Ring Building in a relaxed setting,
– Stefan Behling, head of studio at Foster + Partners
Visitors hoping to catch a glimpse of Apple’s futuristic new US$5bn (€4.18bn, £3.7bn) HQ can now get closer than ever before, with the opening of a new visitor centre overlooking Foster + Partner’s vaunted doughnut-shaped design.

Designed as “an exclusive public gateway to Apple Park”, the centre opened to the public last week along Tantau Avenue in Cupertino, California.

With Foster + Partners again on design duties, the building is formed of a transparent envelope situated below a cantilevering carbon-fibre roof, which hosts an expansive terrace offering a panoramic view of Apple Park and the surrounding landscape of olive groves and drought-resistant trees.

Inside, softly-lit timber has been added to create an inviting warmth, while the full-height glazing dematerialises the building volume. Visitors are greeted with a large-scale model of the centre's high-profile neighbour, which is seemingly suspended in mid-air and can be brought to life by augmented reality technology.

Other amenities include an Apple shop and a café with outdoor seating areas.

Several elements from the main building are replicated to give people a taste of the precision detailing at Apple Park. The design of the staircases is inspired by similar ones next door, clad with the same quartz stone, and the countertop at the café is made with the same marble as the HQ’s main restaurant.

The main draw is the rooftop terrace, located 23ft (7m) above the ground and shaded by a delicate screen of thin, curved carbon-fibre fins.

“The idea was to create a delicate pavilion where visitors can enjoy the same material palette and meticulous detailing seen in the Ring Building in a relaxed setting, against the backdrop of Apple Park,” said Stefan Behling, head of studio at Foster + Partners.

The HQ, which will house 13,000 Apple employees at peak capacity, welcomed its first occupants in April.

The design is intended to change staff behaviour, putting all who work there under one roof to “create the idea factory that will create future generations of Apple products for years to come.”

Facilities include a 100,000sq ft (9,300sq m) gym, two miles of running and walking paths and a 1,000 seat theatre named after company co-founder Steve Jobs, who died shortly after presenting the plans for the campus in 2011. His successor as CEO, Tim Cook, recently launched Apple’s iPhone 8, iPhone 8 Plus and iPhone X from the stage.

A cafe with outdoor seating lets visitors relax amidst the verdant scenery of the park Credit: Apple
isitors are greeted with a large-scale model of the centre's high-profile neighbour, which is seemingly suspended in mid-air Credit: Apple
The model can be brought to life by augmented reality technology Credit: Apple
PROJECT PROFILE:

Apple Campus 2
Apple’s new campus, designed by Foster + Partners in California, looks to be gaining a previously not included visitor centre for tourists.


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NEWS
Apple Park Visitor Center opens to the public, providing panoramic views of futuristic HQ
POSTED 25 Nov 2017 . BY Kim Megson
The building is formed of a transparent envelope situated below a cantilevering carbon-fibre roof, which hosts an expansive terrace offering a panoramic view of Apple Park Credit: Apple
The idea was to create a delicate pavilion where visitors can enjoy the same material palette and meticulous detailing seen in the Ring Building in a relaxed setting,
– Stefan Behling, head of studio at Foster + Partners
Visitors hoping to catch a glimpse of Apple’s futuristic new US$5bn (€4.18bn, £3.7bn) HQ can now get closer than ever before, with the opening of a new visitor centre overlooking Foster + Partner’s vaunted doughnut-shaped design.

Designed as “an exclusive public gateway to Apple Park”, the centre opened to the public last week along Tantau Avenue in Cupertino, California.

With Foster + Partners again on design duties, the building is formed of a transparent envelope situated below a cantilevering carbon-fibre roof, which hosts an expansive terrace offering a panoramic view of Apple Park and the surrounding landscape of olive groves and drought-resistant trees.

Inside, softly-lit timber has been added to create an inviting warmth, while the full-height glazing dematerialises the building volume. Visitors are greeted with a large-scale model of the centre's high-profile neighbour, which is seemingly suspended in mid-air and can be brought to life by augmented reality technology.

Other amenities include an Apple shop and a café with outdoor seating areas.

Several elements from the main building are replicated to give people a taste of the precision detailing at Apple Park. The design of the staircases is inspired by similar ones next door, clad with the same quartz stone, and the countertop at the café is made with the same marble as the HQ’s main restaurant.

The main draw is the rooftop terrace, located 23ft (7m) above the ground and shaded by a delicate screen of thin, curved carbon-fibre fins.

“The idea was to create a delicate pavilion where visitors can enjoy the same material palette and meticulous detailing seen in the Ring Building in a relaxed setting, against the backdrop of Apple Park,” said Stefan Behling, head of studio at Foster + Partners.

The HQ, which will house 13,000 Apple employees at peak capacity, welcomed its first occupants in April.

The design is intended to change staff behaviour, putting all who work there under one roof to “create the idea factory that will create future generations of Apple products for years to come.”

Facilities include a 100,000sq ft (9,300sq m) gym, two miles of running and walking paths and a 1,000 seat theatre named after company co-founder Steve Jobs, who died shortly after presenting the plans for the campus in 2011. His successor as CEO, Tim Cook, recently launched Apple’s iPhone 8, iPhone 8 Plus and iPhone X from the stage.

A cafe with outdoor seating lets visitors relax amidst the verdant scenery of the park Credit: Apple
isitors are greeted with a large-scale model of the centre's high-profile neighbour, which is seemingly suspended in mid-air Credit: Apple
The model can be brought to life by augmented reality technology Credit: Apple
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS