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NEWS
Attractions Review 2017: November
POSTED 30 Dec 2017 . BY Tom Anstey
Trowbridge promised to bring visitors into an immersive Star Wars universe
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

November is among the biggest months in the calendar for attractions, thanks to the annual IAAPA Expo in Orlando, Florida. This year’s event didn’t disappoint, with news breaking constantly across the trade show floor. Some of the attractions industry’s brightest and most respected minds came together for this year’s Legends Panel to share their insights, while the new IAAPA chair revealed expansion plans for his Swedish theme park. Meanwhile, up in the mountains of Tibet, plans were unveiled to open the world’s highest planetarium.

Liseberg masterplan

Liseberg CEO Andreas Andersen provided an update on the park’s planned €200m (US$238.8m, £178.8m) expansion in November, with work on the project expected to start in 2019 as the park diversifies its product offering to expand its operational season.

A waterpark, being developed by Water Technology Inc, will operate year-round with capacity for 2,800 guests over 17,000sq m (183,000sq ft). In addition, a 453-bedroom hotel is being designed by Swedish architectural firm Wingårdh.

“We’ve finished concept design and are currently between schematic and detail design,” revealed Andersen. “We have all the permits and permissions, and we’ve secured financing for the project.”

Once the design is finalised, preliminary work will take place before the development breaks ground in 2019. A projected opening date is set between 2021 and 2023.

“We have a few things in the pipeline in terms of attractions,” said Andersen. “In 2023 we celebrate our 100th birthday. We have some fun stuff planned in the build-up for 2021-2022. It’s a strategic investment, not just in the short term, but also the long term.”

Reaching for the skies

Plans were unveiled in China to build the world’s highest planetarium – to open at the Tibet Museum of Natural Sciences in 2019.

Dubbed “the roof of the world”, the museum in the provincial capital of Lhasa, sits 4,000m (13,123ft) above sea level, passing through the three permanent exhibition halls of the Natural Science Museum, the Science Museum and the Cultural Exhibition Hall. It also features a theatre and multimedia facilities.

According to the Tibet Autonomous Region Government, which owns the museum, the planetarium will become a major regional base not only for astronomical research but also public science education. At its core, the planetarium will feature the region’s largest telescope, which will be jointly developed by the planetarium and the National Astronomical Observatories.

The IP in InsPiration

Some of the attractions industry’s brightest and most respected minds came together at IAAPA for this year’s Legends Panel – an open discussion about the creative process and challenges involved with turning some of the world’s most popular IPs into real-life places.

Examining how fantasy worlds such as Avatar, Harry Potter and Star Wars went from fiction to reality, Universal’s Thierry Coup and Disney’s Joe Rohde and Scott Trowbridge shared personal and professional insights with an audience comprising the next generation of creators, operators and leaders within the sector.

Celebrating the May launch of his latest Disney project, Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom, Rohde revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the heart of their own universe.

“A film is a format that allows you to explore the character-based side of the storytelling world,” he said. “What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

Working at Universal for more than two decades, Thierry Coup said operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.

“You can use technologies like VR or AR, but there’s nothing like entering a world where you have been transported completely,” he said. “It’s not just about igniting the basic senses like touch and sound.”

Also speaking on the panel, Scott Trowbridge revealed new details of the Star Wars lands opening at Disneyland California and at Disney’s Hollywood Studios in Orlando in 2019, saying the experiences would “change the lens” on who is the protagonist in the theme park experience – something Disney wants to apply to all of its projects going forward.

Check back with Attractions Management tomorrow for a round-up of developments in December
Rhode said that creators of attractions based on film IPs must consider format in the theatre versus format in the theme park realm
Thierry Coup, who is senior vice president of Universal Creative, has worked on major projects such as Transformers: The Ride and The Wizarding World of Harry Potter
Liseberg's waterpark, being developed by Water Technology Inc, will operate year round with capacity for 2,800 guests over 17,000sq m
The Tibet Museum of Natural Sciences opened in 2015, offering the region a modern, sustainable and cultural project on an international scale
RELATED STORIES
  Sweden's Liseberg to break ground on €200m waterpark and hotel project in 2019 as Andreas Andersen reveals expansion plan


Liseberg CEO Andreas Andersen has provided an update on the park’s planned €200m (US$238.8m, £178.8m) expansion, with work on the project expected to start in 2019 as the park attempts to diversify its product offering to expand its operational season.
  IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level


The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
  IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
  IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs


Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
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Job location: Isle of Wight , United Kingdom
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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NEWS
Attractions Review 2017: November
POSTED 30 Dec 2017 . BY Tom Anstey
Trowbridge promised to bring visitors into an immersive Star Wars universe
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

November is among the biggest months in the calendar for attractions, thanks to the annual IAAPA Expo in Orlando, Florida. This year’s event didn’t disappoint, with news breaking constantly across the trade show floor. Some of the attractions industry’s brightest and most respected minds came together for this year’s Legends Panel to share their insights, while the new IAAPA chair revealed expansion plans for his Swedish theme park. Meanwhile, up in the mountains of Tibet, plans were unveiled to open the world’s highest planetarium.

Liseberg masterplan

Liseberg CEO Andreas Andersen provided an update on the park’s planned €200m (US$238.8m, £178.8m) expansion in November, with work on the project expected to start in 2019 as the park diversifies its product offering to expand its operational season.

A waterpark, being developed by Water Technology Inc, will operate year-round with capacity for 2,800 guests over 17,000sq m (183,000sq ft). In addition, a 453-bedroom hotel is being designed by Swedish architectural firm Wingårdh.

“We’ve finished concept design and are currently between schematic and detail design,” revealed Andersen. “We have all the permits and permissions, and we’ve secured financing for the project.”

Once the design is finalised, preliminary work will take place before the development breaks ground in 2019. A projected opening date is set between 2021 and 2023.

“We have a few things in the pipeline in terms of attractions,” said Andersen. “In 2023 we celebrate our 100th birthday. We have some fun stuff planned in the build-up for 2021-2022. It’s a strategic investment, not just in the short term, but also the long term.”

Reaching for the skies

Plans were unveiled in China to build the world’s highest planetarium – to open at the Tibet Museum of Natural Sciences in 2019.

Dubbed “the roof of the world”, the museum in the provincial capital of Lhasa, sits 4,000m (13,123ft) above sea level, passing through the three permanent exhibition halls of the Natural Science Museum, the Science Museum and the Cultural Exhibition Hall. It also features a theatre and multimedia facilities.

According to the Tibet Autonomous Region Government, which owns the museum, the planetarium will become a major regional base not only for astronomical research but also public science education. At its core, the planetarium will feature the region’s largest telescope, which will be jointly developed by the planetarium and the National Astronomical Observatories.

The IP in InsPiration

Some of the attractions industry’s brightest and most respected minds came together at IAAPA for this year’s Legends Panel – an open discussion about the creative process and challenges involved with turning some of the world’s most popular IPs into real-life places.

Examining how fantasy worlds such as Avatar, Harry Potter and Star Wars went from fiction to reality, Universal’s Thierry Coup and Disney’s Joe Rohde and Scott Trowbridge shared personal and professional insights with an audience comprising the next generation of creators, operators and leaders within the sector.

Celebrating the May launch of his latest Disney project, Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom, Rohde revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the heart of their own universe.

“A film is a format that allows you to explore the character-based side of the storytelling world,” he said. “What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

Working at Universal for more than two decades, Thierry Coup said operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.

“You can use technologies like VR or AR, but there’s nothing like entering a world where you have been transported completely,” he said. “It’s not just about igniting the basic senses like touch and sound.”

Also speaking on the panel, Scott Trowbridge revealed new details of the Star Wars lands opening at Disneyland California and at Disney’s Hollywood Studios in Orlando in 2019, saying the experiences would “change the lens” on who is the protagonist in the theme park experience – something Disney wants to apply to all of its projects going forward.

Check back with Attractions Management tomorrow for a round-up of developments in December
Rhode said that creators of attractions based on film IPs must consider format in the theatre versus format in the theme park realm
Thierry Coup, who is senior vice president of Universal Creative, has worked on major projects such as Transformers: The Ride and The Wizarding World of Harry Potter
Liseberg's waterpark, being developed by Water Technology Inc, will operate year round with capacity for 2,800 guests over 17,000sq m
The Tibet Museum of Natural Sciences opened in 2015, offering the region a modern, sustainable and cultural project on an international scale
RELATED STORIES
Sweden's Liseberg to break ground on €200m waterpark and hotel project in 2019 as Andreas Andersen reveals expansion plan


Liseberg CEO Andreas Andersen has provided an update on the park’s planned €200m (US$238.8m, £178.8m) expansion, with work on the project expected to start in 2019 as the park attempts to diversify its product offering to expand its operational season.
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level


The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs


Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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