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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
  Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
  American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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