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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
  Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
  American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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ATTRACTIONS HANDBOOK
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