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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
  Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
  American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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